Overview

Job Title: Independent Sales Representative – Various EU Locations

Location: Various around Europe

Reports to: EMEA Sales Manager

Hayes Bicycle Group is seeking a highly experienced, self-motivated Independent Sales Representative to manage and grow retail partnerships around the EU territory. This is a commission-only based role ideal for someone with an existing portfolio in the cycling or outdoor sports industry and established relationships with Independent Bicycle Dealers (IBDs). The right candidate will be passionate about cycling, driven to grow sales, and capable of working autonomously.

Responsibilities

Territory Management: Develop and maintain strong relationships with retail partners to drive growth of Hayes Bicycle Group brands.
Sales Growth: Meet or exceed territory sales targets; deliver regular performance reports to the National Sales Manager.
Product Knowledge: Act as a technical resource, matching Hayes products to dealer needs and ensuring proper use and representation.
Retailer Support: Facilitate in-store product training, merchandising support, and promotions in coordination with Hayes teams.
Event Participation: Represent Hayes at key regional events, trade shows, and shop visits to increase visibility and strengthen dealer relationships.
Market Feedback: Provide timely insights on market trends, competitor activity, and customer needs.

Requirements

Minimum 3+ years as an independent rep or contractor in the cycling industry.
Strong, existing network of IBDs.
Proven track record of growing territory sales and managing multiple accounts.
Excellent communication, organizational, and presentation skills.
Ability to travel extensively within the territory.
Must reside within the territory.

Compensation & Benefits

This is an independent contractor role. Compensation is commission-based.

How to Apply

Submit your resume and a cover letter detailing your experience and passion for the cycling industry to

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