What is the purpose of the role?

To generate sales within the assigned geographical area in order to achieve the revenue targets for Ishida Europe products and services.

To generate sales within the assigned geographical area in order to achieve the revenue targets for Ishida Europe products and services.

Primary Responsibilities

Plan and execute visits within the assigned territory to existing and potential customers within the food and non-food industries.
Build and maintain professional relationships with current and potential customers in order to become a “trusted advisor”, increase sales and achieve monthly, quarterly and annual sales targets.
Keep territory customer and own activity records up to date on CRM.
Prepare accurate quotes and orders for sales of Ishida products and services using the CPQ system.
Build and maintain good working relationships with colleagues, managers, engineers and office-based staff to facilitate an end-to-end, joined-up approach to sales and after sales service to customers.
Commitment to acquire further skills and knowledge of Ishida Europe products and services in order to build expertise, client confidence and offer an unrivalled service to customers and potential customers.
Related to the above, remain appraised of trends in the food and food machinery manufacturing industries, of matters and issues affecting clients and potential clients in your region/territory, and of competitor offers and services.
Active participation in the Performance Management process.
Active participation in training and development opportunities.
Submit agreed periodic activity reports and plans to the General Sales Manager.
Achieve monthly sales and calls targets.
At all times demonstrate customer service aligned with Ishida standards.

What skills are we looking for?

To be successful in this role, you must have a strong understanding of technical and engineering products, along with proven experience in a B2B sales environment. You’ll need a solid track record of converting enquiries into confirmed orders and the ability to build and maintain relationships that lead to long-term repeat business. Excellent communication and interpersonal skills are essential, as you’ll be expected to confidently convey and absorb complex information. Fluency in both English and German, written and spoken, is a must. Additionally, you should be comfortable working with sales processes and system tools, and capable of navigating structured sales frameworks effectively.

The ideal candidate must have a proactive, customer-focused approach and a genuine passion for technical sales. You’ll thrive in a fast-paced commercial environment, be highly organised, and take pride in delivering a smooth and professional customer journey from initial enquiry to final order. Your ability to understand client needs, communicate clearly, and offer practical solutions will be key to your success in this role.

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Ishida Europe Ltd