Your mission

Position, Location, Department

Full-time | Germany | Sales Europe

Position Summary

The Regional Sales Manager is responsible for commercial and people leadership across a defined sub-regional market cluster. The role drives revenue growth, market development, and customer engagement across multiple countries through both personal sales activities and the leadership of regional sales teams. The Regional Sales Manager translates the European commercial strategy defined by the Regional Sales Director into regional execution plans, aligns commercial activities across the assigned countries, and actively contributes to regional business growth by developing strategic customer relationships, leading complex sales opportunities, and securing key commercial agreements.

Reporting Line

Reports to the Regional Sales Director

Direct Reports

Assigned regional sales employees, as applicable

Major Responsibilities

Commercial Leadership

Execute the regional sales strategy for the utility-scale PV market in alignment with European commercial objectives
Deliver regional revenue, margin, and order intake targets across the assigned country cluster
Personally develop, negotiate, and close strategic commercial opportunities with key customers across the region
Maintain executive-level relationships with major EPCs, project developers, utilities, investors, and other strategic market participants
Guide and support Sales Managers in developing strategic customer relationships and executing complex commercial opportunities
Lead senior-level negotiations for major framework agreements, utility-scale projects, and strategic partnerships
Ensure consistent pricing strategy, pipeline management, and forecasting discipline across markets
Monitor market developments, regulatory frameworks, and competitor activities
Identify growth opportunities and support expansion into new market segments

People Leadership

Lead, coach, and develop Country Sales Managers and regional sales teams
Establish clearsales objectivesand performance expectations across markets
Conduct performance reviews and leadership coaching for direct reports
Support organizational development, succession planning, and capability building
Foster a collaborative and high-performance regional sales culture

Cross-Functional Collaboration

Lead cross-functional collaboration with Technical, Logistics, Operations, Finance, Legal, and other functions to support complex regional business opportunities.
Ensure alignment between country strategies and European commercial objectives
Coordinate with Regional Sales Directors and HQ teams on strategic initiatives and major opportunities

Performance Indicators

Regional revenue, margin, and order intake vs. target
Personal contribution to strategic opportunity development and successful deal closure
Pipeline coverage, conversion rate, and forecast accuracy
Development of strategic customer relationships with EPCs, Developers, Utilities, and other key market participants
Regional sales team performance and target achievement
Regional market growth and strategic account development

Your profile

Required Qualifications

Bachelor’s degree in Business, Engineering, Energy, or a related field preferred
Minimum of 10 years of progressive experience in sales within the energy, solar, or related industries, including significant experience leading multi-country commercial activities and formal people leadership responsibilities
Extensive experience in utility-scale PV project sales within the German market and broader DACH region
Established network with EPCs, project developers, utilities, IPPs, investors, and other key stakeholders in the German renewable energy market
Demonstrated success in leading multi-country sales teams
Strong understanding of regional energy markets, regulatory frameworks, and customer segments
Fluency in English and German (C1: professional working proficiency)

Skills & Competencies

Strong regional commercial leadership and market development capability
Strong business development capability with a proven track record of personally winning strategic commercial opportunities
Proven people leadership in multi-country environments
Strong coaching, performance management, and talent development capabilities
Ability to align diverse markets under a common commercial strategy
Strong stakeholder management and cross-cultural leadership skills

Travel Requirement

Frequent travel within the assigned region
occasional international travel as required

About us

JA Solar was founded in 2005. As a photovoltaic power generation solution platform we continue to advance the "One Body, Two Wings" strategy. The "One Body" refers to our main industry chain integrating silicon wafers, cells, and modules, while the "Two Wings" refer to our PV auxiliary materials and equipment industry and PV+ application scenario solutions. In 2019, JA Solar was officially listed on the A-share market (stock symbol: "JA Solar"; stock code: ). With continuous technological innovation, stable financial strengths, and a well-developed global sales and service network, JA Solar has been widely recognized by domestic and international customers and has been listed in the "Fortune 500 China 500" and "Global Top 500 New Energy Enterprises" for multiple consecutive years.

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