1. Entwicklung & Umsetzung der Digital-Marketing-Strategie Aufbau einer ganzheitlichen digitalen Marketingstrategie in Alignment mit den Unternehmenszielen. Abstimmung von Initiativen über alle relevanten digitalen Kanäle (z. B. Social Media, SEA, Display, CRM & Affiliate). Sicherstellung einer konsistenten Marken- und Kommunikationslogik über alle Touchpoints hinweg.
2. Performance Marketing & Funnel-Optimierung Planung & Optimierung von Performance-Kampagnen zur Steigerung von Traffic, Conversion und ROI. Analyse kanalübergreifender Funnel-KPIs sowie Ableitung datenbasierter Optimierungsmaßnahmen. Zusammenarbeit mit zentralen Performance MKT Teams zur Sicherstellung einer effizienten Budgetallokation.
3. Content- & Channel-Management Steuerung der digitalen Content-Strategie inkl. Planung, Produktion und Ausspielung von Content über alle Paid Media Kanäle. Verantwortung für zielgruppenspezifischen Content zur Erhöhung von Relevanz, Engagement und Conversion. Sicherstellung einer markenkonformen, qualitativ hochwertigen Content-Auslieferung in Abstimmung mit dem zentralen Performance MKT Team.
4. Website-, & Conversion-Optimierung Durchführung von A/B-Tests und Landingpage-Optimierungen zur Verbesserung der Conversion Rate.
5. Datenanalyse, Reporting & Insights Aufbau eines kanalübergreifenden Reporting-Frameworks inkl. KPI-Definition, Dashboards und regelmäßiger Analysen. Ableitung strategischer Insights zur Weiterentwicklung der digitalen Marketingagenda. Erstellung von Management-Reports zur Sicherstellung datengetriebener Entscheidungsfindung.
6. Projekt- & Stakeholder-Management Steuerung digitaler Initiativen in enger Abstimmung mit Marketing, Design, Produkt, CRM, Sales und externen Partnern. Sicherstellung effizienter Workflows und proaktives Identifizieren von Prozessoptimierungen. Verantwortung für die fristgerechte Umsetzung digitaler Marketingprojekte.

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company's cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its "Retail as a Service" offering to help drive productivity and innovation across a range of industries. JD.com's business has expanded across retail, technology, logistics, health, industrials, property development and international business. JD.com is ranked 44th on the Fortune Global 500 list and is China's largest retailer by revenue, serving over 600 million annual active customers. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company's mission is to make lives better through technology, striving to be the most trusted company in the world.

Our Global Business

We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com's operations span China, the U.K., the Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, the U.S., and many others, serving customers worldwide. Key International Business Segments: Joybuy (online retail business in Europe), International Logistics, Cross-border Import Business, JD Industrials International, JD Property International.

Joybuy - Online Retail Business in Europe

Joybuy is JD.com's online retail business in Europe. It is currently in the test phase in the UK, the Netherlands, Germany, France, Belgium, and Luxembourg. Joybuy places the customer at the heart of everything it does. Our slogan, "Don't just buy, Joybuy," perfectly captures our mission to fulfill our customers' needs and provide a service that is easy and convenient, but also enjoyable and fun. Our growth is creating opportunities. Yours could be next.

About us

What started as one bold idea in China has grown into one of the world's most trusted technology and supply chain businesses. Today, JD.com (JINGDONG) serves more than 700 million customers, using technology, logistics and innovation to create smarter, faster and more connected experiences. From retail and logistics to technology, healthcare and beyond, we're solving real-world challenges and making everyday life easier. As we continue to grow, so do the opportunities for the people who grow with us.

Our global business

Our teams work across 20+ countries and regions, building smarter supply chains and helping businesses and communities connect across borders.

From technology hubs and retail operations to logistics networks and corporate teams, we're creating opportunities to learn, collaborate and make an impact on a global scale.

Whether you're joining us in Europe, the Middle East, Asia or the Americas, you'll be part of one global team working towards a shared purpose.

So let's do this. Let's deliver joy.

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JD DEVELOPMENT DE GmbH