At Joie, we design thoughtful, high-quality baby gear that supports families through everyday moments and meaningful milestones. Our products are created to make life with little ones simpler, smarter, and more enjoyable.

As part of a global portfolio of leading juvenile brands, Joie serves families across EMEA, APAC, and the Americas, delivering accessible, well-crafted products that combine global brand consistency with local relevance.

We are seeking a Digital Content Manager (m/f/d) to lead Joie’s global digital content strategy across social media, websites, and email, delivering a consistent and high-quality brand experience across markets.

This role serves as the key link between the global brand team, regional marketing teams, and e-commerce partners, ensuring content is scalable, locally adaptable, and aligned with business priorities.

As both a strategic leader and people manager, the Digital Content Manager will establish content standards, optimize processes, and develop a high-performing team to deliver measurable engagement and business results.

*Please note that this is a full-time onsite position, and attendance in the office is required Monday through Friday.

What you'll do

Own Joie’s global digital content strategy across social, web, and email channels
Build, maintain, and govern a single, integrated global content calendar across digital channels
Lead cross-functional planning with regional marketing teams and ecommerce partners to align product launches, campaigns, and key commercial moments
Balance global brand consistency and priorities with regional market needs, enabling effective localization
Own and evolve Joie’s global organic social media strategy across Instagram, Facebook, TikTok, YouTube and emerging platforms
Oversee global social content planning and execution in alignment with the broader global content calendar
Manage and develop the Social Media Manager, including goal setting, performance management, and capability development
Ensure global social content is built for scalability and localization across subsidiaries and distributor markets
Partner with PR and customer service teams to establish clear community management standards and escalation protocols

Website Content Oversight

Oversee global brand content across EMEA, LATAM, and APAC Joie websites, in partnership with regional teams, IT and ecommerce
Manage and develop the Website Coordinator, driving clear priorities, workflows, and quality standards
Ensure website content aligns with global brand storytelling, campaign priorities, commercial objectives, and content timing
Optimize content to effectively communicate product features, merchandiss across the range, and help consumer decision making
Partner with the EU ecommerce team on global and regional email marketing initiatives
Ensure alignment of email content with broader campaign strategy and global content calendar
Review and approve email content and design to ensure consistency with brand standards

Platforms, Tools & Governance

Own Joie’s digital content and social media platforms (e.g., Hootsuite and related tools)
Establish scalable workflows, governance models, and onboarding processes for regional teams
Evaluate and implement tools to improve content planning, execution, and reporting

Leadership & Performance

Lead, coach, and develop a small global digital content team
Define, track and report on digital content KPIs tied to brand and commercial outcomes
Deliver clear, actionable insights to global marketing leadership
Contribute to long-term planning for content scalability, channel evolution, and capability building

What you'll bring

6-9+ years of experience in digital content, social media, or digital marketing roles
Fluent in English (required)
Fluent in German strongly preferred
Proven people leadership experience, including direct management and development of team members
Experience operating in global or multi-market environments
Strong understanding of content strategy across social, web, and email
Experience managing digital platforms and content workflows
Highly organized with strong communication and stakeholder management skills

What You'll Get:

Dynamic Global Environment: Gain hands‑on experience in a rapidly growing international company, with exposure to global best practices.
Diverse & Supportive Team: Collaborate with a talented, multicultural team and learn from a wide range of professional backgrounds.
Professional Development: Grow your skills and career while working with by industry experts.

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Joie International