As Digital Marketing Lead, you will develop and deliver digital marketing strategies across multiple channels. You will work closely with internal stakeholders and external partners to strengthen our digital presence, improve customer engagement, and turn data-driven insights into measurable results.

This role would suit someone who enjoys combining creativity with analytics, likes taking initiative, and is motivated by seeing their work directly contribute to business success.

Key Responsibilities

Develop, implement, and manage digital marketing campaigns across multiple channels.
Drive lead generation initiatives through SEO, paid search, email marketing, and social media.
Monitor, analyse, and optimise website performance using analytics tools and data-driven insights.
Conduct competitor and market analysis to identify opportunities and help maintain competitive advantage.
Manage and improve search engine rankings while tracking and reporting on key performance indicators.
Create and optimise engaging marketing content and website copy.
Collaborate with external agencies and internal stakeholders to deliver marketing objectives.
Contribute to strategic planning as an active member of the leadership team.
Stay up to date with emerging digital marketing trends, technologies, and best practices.

About You

You are a commercially minded digital marketing professional who combines analytical thinking with creativity. You enjoy building strategies, improving performance, and working in an environment where your ideas and actions can make a real difference.

You are confident working with data, curious about customer behaviour, and comfortable collaborating with colleagues and partners across different functions and countries.

Fluent in both German and English.
Minimum of 4 years’ experience in digital marketing.
Proven success in SEO and/or managing external digital marketing agencies.
Hands-on experience with paid search advertising platforms, including Google Ads and Bing Ads.
Strong understanding of audience research and customer targeting.
Experience conducting competitive and market analysis.
Strong analytical skills and proficiency in Excel.
Basic HTML knowledge and an interest in working with web technologies.
Experience in email marketing and social media management.Website analytics and copywriting experience.
Ability to travel internationally when required.
Degree in Marketing or a related discipline, or equivalent professional experience.
E-commerce marketing experience.
Experience with Business Intelligence tools such as Data Studio, Tableau, or Power BI.
Knowledge of marketing technologies, tracking systems, automation platforms, and coding.
Advanced technical SEO expertise.
Account-Based Marketing experience.

What We Offer

Competitive salary package.
Excellent career development and progression opportunities within a growing international business.
The opportunity to influence marketing strategy and business growth.
A supportive and collaborative working environment.
The chance to join a global market leader with a clear mission and strong growth ambitions.

Reports to:

General Manager & Marketing Director

Join KEE Safety Group

Since 1934, KEE Safety has been a global leader in innovative safety solutions, driven by a simple but powerful mission: to separate people from hazards . Over the decades, we have expanded our product portfolio, strengthened our global presence, and built a reputation as a trusted partner in workplace safety worldwide.

We are now looking for a talented and ambitious Digital Marketing Lead to join our European team based near Frankfurt. This is an exciting opportunity for someone who wants to take ownership, shape digital marketing activity, and make a visible impact in a growing international business.

In this role, you will play a key part in increasing brand visibility, improving online performance, generating high-quality leads, and supporting continued business growth across Europe.

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Kee Safety GmbH