This role is based in Limassol, Cyprus. You work remotely from anywhere in Cyprus – in-office days only 1–2x per month.

Relocating from Germany? We've got you covered:

1x annual return flight to Germany

15 days work-from-anywhere per year (yes, that means Berlin, Bali, or your parents' couch)

About Us

LAB46 is growing! As a successful LGBTQ+ German D2C brand in the Intimate Wellness & Lifestyle sector, we are expanding our operational footprint.

We are establishing our new Operational Hub in Limassol, Cyprus and are looking for a new key employee on the ground. This is not just a job; it's an opportunity to drive the next phase of growth for a scaling international brand and work directly with the founder.

The Role

As our Marketing & Growth Manager (German-speaking), you are the engine behind everything that drives revenue in our core market Germany. You own our landing pages, manage our ad agency, build our email flows, and prepare new markets for launch – you make sure every campaign, every channel, and every customer touchpoint is set up to convert. You don't just plan – you ship.

What You Will Do (Key Responsibilities)

Performance Marketing & Agency Management

Own our Performance Marketing -- we usually collaborate with Meta Ads agencies: you are not required to manage our campaigns on a day-today level.
Instead: manage weekly agency check-ins, KPI tracking (ROAS, CAC, CTR, CPM), and creative feedback; challenge the agencies, be on top of what they do and help us double-down our social ad game
Ensure campaigns reflect LAB46's brand tone and positioning
Maintain a Performance Learning Register (best angles, hooks, creatives)
Manage localization and translation of ad campaigns for international markets
Build and optimize landing pages for campaigns, product launches, and A/B tests (Shopify landing page builder)
Analyze the full funnel (ad click → landing page → cart → purchase), identify drop-offs, and fix them
Run systematic A/B tests on headlines, CTAs, layouts, and pricing displays
Brief the ad agency with landing page URLs, UTM parameters, and conversion targets
Build and optimize automated email/SMS flows: welcome series, post-purchase, replenishment reminders, win-back sequences
Plan and execute 1–2 newsletters per month aligned with product launches or seasonal themes
Manage customer segmentation and targeted campaigns
Track email KPIs (open rate, CTR, conversion, revenue per send) and report monthly
Prepare and launch new geographic markets (UK, NL, FR): translate and adapt landing pages, product descriptions, and checkout flows
Research market potential, competitive landscape, and regulatory requirements before entry
Coordinate local content adaptation with our creative team
Manage go-live across website, ads, fulfillment, and customer support for new markets
When a campaign launches, you ensure landing pages are live, ads are running, emails are triggered, and social media is briefed – all at the same time
Manage the flow of creative assets between our designer, social media lead, and ad agency
Prepare our TikTok presence: identify creators, set up Spark Ads infrastructure, coordinate first test campaigns

What We Are Looking For

Experience: 2–4 years hands-on in E-Commerce Marketing, Growth, or Performance Marketing – ideally in a D2C or startup environment
Data: You are comfortable with Shopify Analytics, Google Analytics, and Meta Ads Manager. You pull insights from numbers, not gut feeling
Landing Pages: You have built, tested, and optimized landing pages. You understand what converts and why
CRM: You have set up email flows in Klaviyo (or similar) and understand retention marketing
Tools: You are comfortable building workflows and templates in ClickUp (or similar like Asana/Monday). Notion experience is a plus
Language: Fluent English (C1+ or native) is a must – you write landing page copy, email flows, and campaign briefs in English. Other European Langauge, specifically German, is a plus.
Mindset: You don't wait for instructions. You see a gap, propose a solution, and execute. You are equally comfortable building a Klaviyo flow and jumping on a call with the ad agency
Location: Based in Cyprus with valid work permit (EU citizen or existing permit). Flexible hybrid setup – remote-first, with our private office in Limassol available

Nice-to-Have

Experience with Shopify landing page builders
TikTok Ads or creator/UGC-based ad strategies
Experience managing external agencies

What We Offer

Impact: You directly shape how this company grows in our new hub in Cyprus.
Autonomy: High decision-making authority from day one
Flexibility: Remote-first hybrid setup. Private office in Limassol available
Stability: Work for a profitable, bootstrapped German brand – no VC pressure, no runway anxiety
Compensation: Competitive local salary package based on experience

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