About Us

Welcome to LionsBot! At LionsBot, we are building the future of cleaning through autonomous robotics and AI-driven solutions. Our mission is to transform the commercial cleaning industry by making operations more efficient, sustainable, and intelligent.

We are a fast-growing, innovation-driven company where flexibility, speed, and execution matter. Every role has a direct impact on our success, and every team member contributes to shaping what we are building.

We believe in continuous growth and learning. As the company evolves, so do our people —there are always opportunities to step outside your comfort zone, take ownership, and develop new skills.

If you are looking for a place where your work truly matters and where you can grow together with a dynamic team, we would love to hear from you.

Job Summary

The VP of Sales, Europe is responsible for leading the European business and driving sustainable revenue growth through dealer network development, key account expansion, and commercial excellence. The role focuses on building and scaling the European sales organization for a robotics hardware business, including channel strategy, enterprise account management, commercial systems, and team leadership. In addition, the position plays a key role in shaping the company’s long‑term commercial strategy and preparing for future executive leadership responsibilities.

Key Responsibilities

European P&L

Full revenue ownership across all European markets
Deliver through dealer sell-through and strategic key account wins — no direct end-user sales model
Forecast accurately, manage pipeline discipline, and report weekly to CEO and Board with clarity and credibility
Hold the business to hardware-specific commercial realities: lead times, PO-driven revenue cycles, inventory management, and demo fleet deployment

Dealer network build-out

Recruit, onboard, and develop performing dealers across European markets within 24 months
Enforce the ESP/CSP/AP tier architecture with real consequences: PO commitments, rebate unlock KPIs, demo fleet requirements, and training compliance
Personally negotiate and close the first cohort of anchor dealer agreements in each new market; hand off to channel directors once the model is proven
Build dealer health scorecards and a quarterly business review cadence that give HQ full visibility without requiring constant intervention

Key account strategy

Engage at procurement and operations director level within FM organisations; leverage existing Rolodex and build new relationships where needed
Personally close enterprise agreements; build repeatable playbooks for the KA Directors who will follow
Structure all enterprise fulfilment through the dealer network — maintain channel integrity throughout

Team hiring and leadership

Build and lead a lean, high-output team of P&KA Directors, a Channel Development Manager, a Commercial Fixer, and Key Account Directors
Leverage Singapore-based support functions (operations, marketing, technical pre-sales) to extend the team’s effective capacity
Hire people who have done it before, not people who think they could; set high standards from day one and hold them
Develop the team’s commercial capability — demo skills, competitive positioning, pipeline management, dealer accountability

Sales systems and operating rhythm

Build CRM deal registration, pipeline review cadence, demo and trial tracking, and dealer health scorecards from scratch — and drive adoption across the team and dealer network
Create the operating playbooks that make the commercial model scalable: onboarding guides, competitive battle cards, demo scripts, QBR templates
Establish a weekly commercial drumbeat: pipeline reviews, dealer health updates, key account status — with full HQ visibility

Commercial Leadership Development

Develop a global commercial perspective beyond Europe: understand Asia-Pacific and Americas channel dynamics, global key account structures, and cross-regional pricing strategy
Present a credible global commercial strategy to the Board within 12 months — not a Europe update, but a view of how the commercial engine should scale globally
Act as a commercial sounding board for the CEO on global go-to-market decisions

Qualifications

15+ years of B2B capital equipment, robotics, or industrial technology sales experience in Europe, including multi-country P&L responsibility.
Proven experience building (not inheriting) dealer or channel networks across at least 3 European countries, ideally in cleaning, facilities management, or building services.
Strong track record of winning enterprise key accounts (e.g., ISS, Sodexo, Compass-level organisations) with an established FM industry network.
Hardware sales expertise, including understanding of lead times, inventory, PO-driven revenue models, and demo fleet management.
Experience in 100–500 employee scale companies (Series B–D environments), comfortable with fast-paced, resource-constrained organisations and equity-heavy compensation structures.
Prior exposure to Asian-headquartered or Asian-led operating environments (minimum 1 year).
Proven systems builder with experience designing CRM processes, pipeline cadences, and partner scorecards from scratch.
Fluent English required; German, French, or Nordic languages are a strong advantage.
Willingness to travel 40–50% across European markets.

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LionsBot International