About the role

As Senior Local Marketeer for Germany (m/f/d), you will take a strategic lead in driving LYNX’s marketing performance and market positioning in one of our most important European markets. You will translate global marketing strategy into locally impactful initiatives while identifying new growth opportunities within the German retail investor landscape. In this role, you will act as a strategic partner to the German leadership team, combining market insights, performance data and local partnerships to strengthen brand authority, customer acquisition and long-term growth. You’ll be responsible for translating strategy into actionable tactics and ensuring alignment with global marketing priorities.

Key Responsibilities

Defining and executing the local marketing strategy for Germany in alignment with global marketing priorities
Identifying high-impact marketing opportunities within the German investor ecosystem
Developing and managing strategic partnerships with key German media platforms
Driving thought leadership by collaborating with local experts, analysts and content creators
Providing strategic market insights on competition, pricing trends, investor behaviour and regulatory developments
Acting as the key link between global marketing teams and the German commercial organisation
Ensuring all content is optimized, compliant, and ready to perform at the highest level
Negotiating marketing contracts (media buying)

Qualifications

A senior marketing professional with strong strategic thinking and commercial acumen
6-10 years of marketing experience, preferably within financial services, fintech or investment platforms
Strong analytical capabilities and a data-driven approach to decision making
Excellent stakeholder management and the ability to influence senior leadership
Native German and professional proficiency in English
Experience working in an international organisation with global-local collaboration
Knowledge of the German retail investment market and regulatory landscape
Experience managing external agencies or strategic partners
Familiarity with CRM systems or marketing automation tools
Knowledge of German broker landscape and investing product knowledge
Experience with WordPress or/and Mailchimp

What we offer

A competitive salary and excellent secondary benefits
13th month
Pension scheme and attractive employee benefits
A generous learning and development budget
A collaborative and informal work environment
Regular team events and social activities
Daily fresh lunch from our cook, drinks and healthy snacks
The opportunity to grow and develop your career within an international company

We are an equal‑opportunity employer. We welcome applications from all suitably qualified and eligible candidates without attention to gender identity or expression, age, racial, ethnic and cultural background, religion and beliefs, sexual orientation or identity, disability or neurodiversity.

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LYNX B.V.