Online marketplaces have never been this awesome.

We are looking for a Marketing Analytics Manager to join our Web Analytics team and help drive data-informed marketing decisions across the full customer journey. In this role, you will turn complex performance data into actionable insights, enabling smarter budget allocation, improved campaign effectiveness, and sustainable business growth. You combine strong analytical expertise with hands‑on experience in digital measurement, attribution, and performance optimization.

Key Responsibilities

Marketing Measurement & Performance Analysis
Develop and continuously improve marketing measurement frameworks, including multi-touch attribution incrementality / uplift testing.
Customer lifetime value (LTV) modeling
Cohort and retention analysis
Measure and evaluate the effectiveness of paid, owned, and earned media channels, identifying growth opportunities and optimization levers.
Analyze user journeys across touchpoints to understand conversion drivers and barriers.
Data Modeling & Analytics Infrastructure
Build and maintain robust SQL-based data models (e.g., dbt / BigQuery) to support channel performance analysis and business reporting.
Ensure data quality, consistency, and accuracy across analytics platforms and marketing data sources (GA4, GTM, BigQuery, ClickHouse).
Collaborate with engineering and product teams to improve tracking setup and data reliability.
Attribution, Testing & Insights
Design and evaluate attribution models: rule-based models, Data-driven / probabilistic models (e.g., Markov chain, Shapley value)
Plan and assess incrementality tests to measure the true business impact of campaigns.
Translate analytical findings into clear recommendations for media budget allocation, channel mix optimization, campaign efficiency improvement.
Reporting & Stakeholder Management
Develop and automate dashboards and performance reports (Looker Studio or similar) for key stakeholders.
Partner closely with marketing, media, CRM, and product teams to align insights with business goals.
Present insights in a concise and business-relevant way to support strategic decision-making.

You've got

3–5 years of experience in marketing analytics, digital / web analytics.
Experience in media measurement, performance marketing analysis.
Strong expertise in attribution modeling, LTV / cohort analysis, incrementality testing.
Advanced SQL skills and experience with data modeling tools (Dataform or similar).
Hands‑on experience with GA4 / GTM, BigQuery or similar cloud databases, BI tools such as Looker Studio.
Solid understanding of statistical methods, probabilistic models, marketing ROI frameworks.
Strong commercial mindset with the ability to connect data insights to growth and business outcomes.

We've got

Innovative product and exciting career opportunities in an agile environment with a start‑up mentality.
A diverse and vibrant international environment of 70+ different nationalities.
Flexible working hours and hybrid working with a flexible home office policy.
30 days of vacation per year.
Attractive referral program.
Team events, MeetUps, and TechTalks.

About us

We create the future of B2B commerce by giving business relationships a platform. Our marketplace enables millions of business owners all over the world to focus on what they do best – delight others.

#J-18808-Ljbffr

METRO Markets