Overview

Own the full data science engine for a priority vertical, from business problem to deployed model to live ROAS performance, driving measurable revenue and media efficiency.
This is a hands-on, in-the-weeds role: you are heavily immersed in the data and the modeling, framing the business problem directly with stakeholders, building and validating the model, handing the ML-engineering last mile to your ML engineering partner, and staying engaged through deployment, monitoring, and performance analysis.
You will start focusing on Insurance and Advertiser Quality, with scope that broadens over time.
Your primary metric is ROAS.
Deliver buying models that maintain positive ROAS and quality.
Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more resulting in measurable impact to revenue growth.
Establish trusted, direct partnership with vertical business stakeholders.
Produce trusted output: validated, documented, low correction burden.
Identify and leverage net-new modeling opportunities the business has not flagged.

Requirements

Proven experience in digital marketing, performance marketing, or the leadgen industry
Building adtech algorithms and supporting user acquisition or paid media modeling (highly desired)
Strong modeling fundamentals: the ability to build effective models that drive business impact
Multi-year, hands-on experience building and deploying ML solutions in the AWS cloud
Hands-on experience across core technique areas: multi-armed bandit / reinforcement learning, recommendation and ranking systems (content-based, collaborative filtering, hybrid), funnel and monetization optimization, LTV modeling
Expert Python and SQL
5+ years in a hands-on, in-the-weeds applied data science role delivering measurable business impact.

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

Modeling Fundamentals
Adtech Algorithms
Lead Generation Modeling
Reinforcement Learning
Recommendation Systems
Funnel Optimization
LTV Modeling

Soft Skills

Stakeholder Engagement
Partnership Building
Communication

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