Babyliss is one of the world’s most recognized brands in personal care and premium beauty tools. With decades of innovation in hair styling, grooming, and high-performance beauty technology, the company operates in more than 60 countries worldwide. The brand stands for design excellence, product innovation, and strong omnichannel capabilities.

The DACH region is currently undergoing a commercial transformation aimed at strengthening the sales organization, enhancing digital and omnichannel performance, and building a sustainable long-term growth trajectory in the German market.

Babyliss offers an entrepreneurial, collaborative, and performance-driven culture where speed, ownership, and high-quality execution are highly valued. The company promotes cross-functional collaboration, openness, and a mindset focused on continuous improvement.

Employees benefit from:

A hybrid working model with three days per week in the Munich office
International collaboration within the European organization
Strong development opportunities within a growing and evolving commercial structure

Position Summary

Babyliss is seeking a motivated, strategic, and hands-on Country Sales Manager Germany to lead the sales agenda for the German market. The position reports directly to the Managing Director Germany, Austria and Benelux.

The role includes full responsibility for the German sales organization, encompassing Key Account Management, Field Sales and local online marketing. A central focus of the position is the further expansion of the company’s online and omnichannel performance while simultaneously strengthening the offline sales structure and improving commercial processes such as forecasting, delivery reliability, and sales execution.

This role is critical in shaping the future of Babyliss in Germany and supports major retailers across e-commerce, consumer electronics, drugstores, fashion and beauty e-tailers, and omnichannel partners.

Responsibilities

Lead and develop the German commercial organization including Key Account Managers, Field Sales team and online marketing
Deliver and exceed sales, market share, and profitability targets
Drive strong omnichannel performance with a dedicated focus on further developing e-commerce capabilities

Strengthen sales processes, including:

Forecasting and demand planning
Sales reporting and KPI management
Delivery reliability and supply coordination
Support and steer central negotiations with key retailers and strategic partners
Ensure strong brand presence and execution across online and offline channels
Manage day-to-day collaboration with other functions (Marketing, Finance, Supply Chain, European HQ)
Monitor competitive activities, market dynamics, and new opportunities across all relevant sales channels
Foster a culture of performance, continuous improvement, and customer-centricity within the team

Requirements

Several years of experience in Sales or Commercial Management, ideally with a strong Key Account Management background
Proven success in both e-commerce and offline / brick-and-mortar retail environments with a slightly higher focus on eCommerce.
Leadership experience with the ability to coach, motivate, and develop teams
Experience working with e-commerce pure players, electronics retailers, drugstores, fashion or beauty e-tailers, or comparable omnichannel environments
Strong analytical skills with expertise in forecasting, planning, and process optimization
Excellent negotiation skills and the ability to influence stakeholders at all levels
Business-driven mindset, high level of accountability, and the ability to implement change
Fluency in German and English
Willingness to work regularly from the Munich office and travel as required

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Nigel Wright Group