Job Summary

The Artel Inside Sales Representative is a key member of our international sales organization. This role is central to driving lead generation and opportunity creation, ensuring strong service and consumables attachment on every active instrument, and enabling Account Managers to successfully progress opportunities from initial engagement through purchase order. The ISR operates primarily across key Biopharma accounts, while also supporting the Clinical industry and any environments where single channel pipettes, multi channel pipettes, and automated liquid handling solutions are used. The ISR is responsible for owning inbound and outbound lead engagement, qualifying and advancing opportunities, supporting quoting and deal progression, and ensuring that field sales teams are supported by a consistent, high quality sales funnel aligned with our annual sales targets and long term growth objectives. This role is instrumental in scaling revenue, accelerating deal velocity, and supporting strategic account growth during a period of portfolio expansion and business integration. The Inside Sales Representative plays a critical role in fueling the commercial funnel by generating high quality, viable opportunities and actively supporting the sales organization in closing business. This includes achieving quarterly and annual opportunity creation targets and sales quotas (instruments, consumables, and service contracts), as defined in alignment with the International Leadership Team. This is a highly strategic, execution focused, consultative, and revenue generating position that works closely with Key Account Managers (KAMs), Product Management, Marketing, and Service teams to ensure strong pipeline health, disciplined commercial execution, and sustainable business growth.

Responsibilities

Proactively target and engage laboratories across biopharma, CDMOs, genomics, IVD, and clinical segments.
Execute high-volume, high-quality cold outreach (email, LinkedIn, phone).
Build and refine multi-touch outreach sequences to maximize response, open, and conversion rates.
Craft compelling, tailored messaging adapted to personas, applications, and market segments.

Lead Qualification & Discovery

Qualify inbound and outbound leads through structured discovery calls.
Understand customer workflows, applications, installed equipment, and pain points.
Identify fit, urgency, and potential value to convert leads into qualified opportunities.

Systems and Forecasting

Leverage CRM and sales enablement platforms (Salesforce, Salesloft, LinkedIn Sales Navigator, ZoomInfo, etc.) to manage pipeline, execute outreach, and maintain accurate customer and opportunity data.
Provide timely, accurate pipeline updates and forecasting for assigned territory and opportunities.
Maintain disciplined account and time management practices to maximize productivity and responsiveness.

Opportunity Generation & Funnel Development

Consistently generate new qualified opportunities on a weekly basis.
Schedule high-quality calls, demos, and meetings for Key Account Managers.
Ensure smooth handover of opportunities through clear communication of context, needs, and next steps.
Feed the field team with pre-qualified, high-quality, actionable pipeline.

Territory & Account Planning

Collaborate with KAMs to align on target accounts and priorities.
Support territory planning based on travel schedules to maximize customer visits and meeting density.
Identify strategic accounts and contribute to account-based outreach strategies.

Market Intelligence & Business Insight

Conduct ongoing market research and business intelligence gathering.
Leverage tools and data to identify new targets, trends, and opportunities.
Capture and share customer feedback, competitive insights, and field intelligence.

Aftermarket & Installed Base Development

Support service contract sales, renewals, and installed-base expansion.
Drive trade-in programs and end-of-life replacement opportunities.
Identify upsell and cross-sell opportunities within existing accounts.

Marketing & Campaign Execution

Actively support marketing campaigns (digital, events, webinars, paid ads).
Follow up on inbound leads and convert them into qualified meetings.
Provide feedback to marketing on messaging, targeting, and campaign performance.

CRM Discipline & Performance Tracking

Maintain accurate and up-to-date activity and pipeline in CRM.
Track outreach performance, conversion rates, and pipeline contribution.
Operate with clear KPIs and a strong focus on outcomes.

Experience Requirements

Bachelor’s degree (Business, Life Sciences, Engineering, or related field).
3–5 years of experience in inside sales, business development, or similar role.
3–5 years of experience in the biopharma, biotech, or laboratory instrumentation industry.
Proven experience and track record in technical or complex sales environments.
Strong commercial mindset with the ability to engage technical / scientific stakeholders.
Excellent written and oral communication skills.
Fluent English (mandatory), Additional European languages recommended (French, German, Dutch, Spanish).

Skills & Tools

High level of comfort with sales technology and platforms (ideally Salesforce.com).
Familiarity with outbound and prospecting tools (LinkedIn Sales Navigator, Salesloft, ZoomInfo, or similar).
Proficiency with Microsoft 365.
Strong organizational and pipeline management skills.

Compensation

The provided salary range for this role represents the expected base salary or hourly rate for this opening. Actual compensation will be commensurate with the candidate’s experience and may vary based on individual factors such as location, skills, and education.

Equal Opportunity Statement

Nova Biomedical is an Equal Opportunity Employer in compliance with affirmative action in hiring and promoting women, minorities, veterans and individuals with disabilities. Nova Biomedical will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

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NOVA Biomedical GmbH