NOVUM Hospitality

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With more than 150 hotels (including secured pipeline) with over 20,000 rooms in more than 60 locations across Europe, NOVUM Hospitality is one of Europe’s largest privately-run hotel groups. Founded in 1988, our Hamburg-based company has emerged as a prominent player in the hotel industry, under the leadership of Chief Executive Officer & Owner David Etmenan. NOVUM Hospitality is known for its variety of centrally located accommodation in the midscale and upper midscale segment. The signing of a long-term cooperation agreement with IHG Hotels & Resorts in April 2024 makes NOVUM Hospitality one of IHG’s largest global franchise partners. The cooperation encompasses the launch of the Holiday Inn – the niu co-brand and the conversion of the remaining NOVUM Hospitality brands. Yggotel, Select Hotels and Novum Hotels will be integrated into the brand world of the IHG brand Garner. acora Living the City will convert to the IHG extended-stay brand Candlewood Suites, thereby marking the European debut for both brands in the future. This strategic alliance promises not only enhanced guest experiences but also represents a significant milestone in both companies’ growth trajectories. The renowned Treugast Investment Ranking, an annual assessment of the foremost hotel companies in Germany, awards NOVUM Hospitality with an ‘A’ rating, underscoring their commitment to excellence and industry leadership.

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