Channel Marketing Manager (m/f/d)

About the Role

We are looking for an experienced and results-driven Channel Marketing Manager to lead and execute partner-focused marketing initiatives that drive pipeline growth and revenue across indirect sales channels. In this role, you will work closely with Sales and Partner Management to develop scalable demand generation programs, manage lead lifecycle processes, and optimize partner engagement activities using Hubspot and related marketing technologies.

You will play a key role in aligning marketing and sales processes, improving MQL-to-SQL conversion rates, and ensuring measurable campaign performance across partner ecosystems.

Key Responsibilities:

Partner & Channel Marketing

Develop and execute integrated partner marketing campaigns
Manage co-marketing initiatives with distributors, resellers, and strategic partners
Support partner enablement with marketing assets and campaign toolkits
Coordinate webinars, events, digital campaigns, and content syndication activities

Demand Generation & Lead Management

Drive lead generation programs across partner channels
Define and optimize MQL and SQL qualification criteria
Manage lead nurturing and marketing automation workflows
Ensure smooth lead routing and handoff processes between Marketing, Sales, and Partners
Monitor pipeline contribution and campaign ROI

Marketing Operations

Maintain and optimize marketing automation workflows in HubSpot
Support CRM data quality, segmentation, and reporting structures
Collaborate with Marketing Operations on lead scoring and lifecycle management
Ensure accurate campaign attribution and funnel reporting

Analytics & Reporting

Track campaign performance and conversion metrics
Analyze MQL to SQL to Opportunity funnel performance
Prepare dashboards and executive reports
Identify optimization opportunities to improve partner engagement and pipeline generation

Requirements:

Experience

min 3+ years of experience in Channel Marketing, Demand Generation, or B2B Marketing
Experience working with indirect sales channels and partner ecosystems
Strong understanding of marketing automation and CRM processes

Technical Skills

Hands-on experience with Hubspot
Experience with lead scoring, lifecycle stages, and workflow automation
Familiarity with campaign analytics and reporting

Soft Skills

Strong stakeholder management skills
Analytical and data-driven mindset
Excellent communication and project management skills
Ability to work cross-functionally in an international environment

What We Offer

Want to join a team that enjoys making secure connectivity simple for our customers? You’ll be among people who believe in:

Caring passionately about keeping our customers safe – We’re dedicated to solving problems. Whatever it takes.
Thinking unconventionally to stay ahead – The world never fails to surprise us. So let’s surprise it first.
Doing the hard work to make things simple – Craft and hone something that delights in its simplicity.
Working collaboratively to build success – The power of the team will always make us faster and better.

As a testament to this, Open Systems has been recognized as an outstanding place to work. You’ll be surrounded by smart teams who enrich your experience and provide opportunities you will need to develop your skills and advance your career.

Legal Statement

Come as you are! We are looking for amazing people of diverse backgrounds, experiences, abilities, and perspectives. Open Systems welcomes and encourages diversity in the workplace regardless of race, gender, religion, age, sexual orientation, disability, or veteran status.

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