Senior Retail Media Buyer

(This role will be based out of our Syracuse, New York or Rochester, New York offices, or remote within the United States)

Position Overview

Pinckney Hugo Group is seeking a Senior Retail Media Buyer to support national CPG clients across leading retailer media platforms. This is a hands‑on keyboard role responsible for building, activating, optimizing, and reporting on campaigns across retail media ecosystems.

This position works closely with our Shopper Marketing, Media Strategy, and Analytics teams to develop full‑funnel retail media programs spanning onsite search, onsite display, and off‑site media.

Responsibilities

Execute retail media campaigns across platforms including Walmart Connect, Kroger Precision Marketing (KPM), Meijer, H‑E‑B, Albertsons, and Publix
Build and manage campaigns across:
- Retail Search (Sponsored Products / Keyword Bidding)
- Onsite Display (Banner, PDP, Category placements)
- Offsite Media (Programmatic, social extensions, audience targeting)
Perform hands‑on campaign setup, trafficking, bid management, and optimization within each platform
Monitor pacing, budgets, and performance daily; proactively adjust to meet KPIs
Partner with Shopper Marketing to align media strategies with in‑store, e‑commerce, and promotional initiatives
Analyze performance data to identify trends, insights, and optimization opportunities
Develop reporting and dashboards highlighting ROAS, ROI, new‑to‑brand shoppers, and incrementality
Communicate performance, insights, and recommendations to internal teams and clients
Stay current on retail media trends, beta opportunities, and platform changes

Requirements

6+ years of experience in digital media buying with direct retail media platform experience
Leads campaign strategy and execution across platforms
Provides recommendations, mentors junior team members, and interfaces more directly with clients
Executes campaigns independently with guidance
Contributes to optimization and reporting
Hands‑on experience with one or more: Walmart Connect, Kroger, Meijer, H‑E‑B, Albertsons, Publix
Strong understanding of:
- Retail search and keyword strategy
- Onsite display formats and audience targeting
- Offsite retail media extensions
Experience working with CPG brands strongly preferred
Proven ability to manage budgets and optimize toward performance KPIs
Strong analytical skills with ability to translate data into actionable insights
Excellent communication, organization, and attention to detail
Ability to manage multiple campaigns and priorities in a fast‑paced environment

Benefits

Hybrid work – split your week between working in our office or at home
Generous PTO policy, including flex time
Paid parental leave
Medical, vision, dental benefits
Resources for savings and investments such as our 401(k) plan with company match
Company-sponsored events and swag
Dog friendly work environment
Opportunities to learn, develop, network, and connect

Total Compensation

The anticipated salary range for this Syracuse, NY‑based position is $85,000 to $105,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations. PHG also provides a comprehensive benefits package.

Equal Opportunity Employment

At Pinckney Hugo Group, we believe that diversity improves our agency and helps us to better serve our clients by offering different views, perspectives and experiences. We are committed to creating a diverse environment and team, and aspire to better reflect the brands and people we serve. We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team. No matter who you are, you'll find opportunity here.

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Pinckney Hugo Group, LLC