POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers. POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.

Visual Merchandiser (m/f/d) Industry: Designer Products and Collectibles Location: Berlin Employment Type: Full-time, permanent

What to Expect

We are a dynamic, international company with a diverse, multicultural team. Here, you are not just part of the journey—you actively shape it. Contribute to a fast-growing European business that combines retail, art, and creative storytelling Collaborate with passionate teams across different countries, united by a shared love for designer toys and unique customer experiences Develop your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas.

Benefits

Attractive annual base salary depending on experience and qualifications
30 days of annual leave (based on a 5-day work week)
Transparent, performance-based bonus model
Exclusive POP MART toys every month as a token of appreciation
Comprehensive training and development programs
Regular team events and social activities

The Role

We are looking for a creative Visual Merchandiser to join our growing POP MART team in Berlin. You will report to the Head of Visual Merchandising and work closely with our Retail and Marketing teams. You will play a key role in bringing our distinctive brand experience to life across all stores in Germany, the Netherlands, and Denmark. This is a unique opportunity to help shape the visual identity of one of the world’s leading designer toy brands in a growing market. The focus is on set and display design, as well as the execution of tailored installations—always aligned with brand guidelines. We are looking for someone who thinks creatively, creates strong visual impact, and contributes to revenue growth through consistent and engaging brand storytelling.

Responsibilities

Develop and implement compelling regional visual merchandising strategies that align with POP MART’s global brand guidelines while resonating with local audiences
Design and execute eye-catching window displays, store layouts, and product presentations to showcase our designer toy collections
Conduct training sessions for store teams to ensure consistent and precise execution of visual standards
Support new store openings and marketing events
Perform regular store visits across Germany, the Netherlands and Denmark to ensure visual consistency and provide hands‑on support to store teams
Collaborate with Retail and Marketing teams on seasonal displays and promotions that drive foot traffic and improve sales performance
Work closely with central visual merchandising and design teams to localize global concepts for local markets
Analyze the performance of visual merchandising initiatives; use customer engagement and sales data to optimize displays
Identify improvement opportunities within the region and develop scalable visual merchandising solutions that can be shared across the European market
Create clear, results-driven reports and documentation for campaign launches, localized projects, and market analyses, providing actionable insights to the Head of Visual Merchandising
Support the visual merchandising team both operationally and creatively by completing assigned tasks and ad-hoc projects in line with management direction

Required Qualifications

Degree or vocational training in visual merchandising, retail design, event setup, or a related field
At least 5 years of proven experience in visual merchandising, ideally with premium lifestyle brands; experience in designer toys, collectibles, or fashion accessories is a strong plus
Fluent in German and English
Strong portfolio showcasing creative, brand‑aligned display concepts and visual storytelling work. A portfolio is a must
Strong attention to detail and solid understanding of spatial planning and product presentation
Excellent communication skills and ability to work effectively in multicultural, cross‑functional teams
Proven ability to work independently while managing responsibility for multiple retail locations
Willingness and flexibility to travel regularly within Germany, the Netherlands and Denmark, including occasional overnight stays

Nice to Have

Experience in window and set merchandising within a global brand and fast‑paced retail environment
Strong understanding of local market trends and customer preferences in designer toys, collectibles, or accessories
Experience managing or supporting a multi‑store portfolio
Familiarity with Asian pop culture and current designer toy trends, as well as the impact of social media on customer engagement and brand perception

*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary. *As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law. POP MART is a rising global force in pop culture and entertainment. Our purpose is to celebrate daily moments and inspire through designer toys and fun experiences. Our focus is IP incubation & operations, designer toys & retail, theme parks & experiences, also digital entertainment. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. We manage & represent incredible artists from all over the world. Our roster spans dozens of iconic characters, like MOLLY, DIMOO, SKULLPANDA, THE MONSTERS, HIRONO and more. With our IP characters, we create iconic cross-overs. Our mission is to light up passion & bring joy around the world. POP MART is not just a brand, it's a galaxy of creative possibilities.

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