Job Description

Own the organic growth strategy and execution across our six memorial and obituary portals in Germany, Sweden, and Norway. We're sitting on a large, multi-market inventory of memorial pages with a 3–4× traffic upside that is entirely unworked – no active SEO ownership, no programmatic content strategy, no GEO positioning.

Your tasks:

Build and own the multi-market SEO strategy across DE, SE, and NO: keyword architecture, programmatic page templates, internal linking structure, and indexation at scale across our full page inventory
Conduct a full technical SEO audit and drive resolution directly with Engineering: crawl budget, Core Web Vitals, Schema.org markup (Person, Event, BreadcrumbList, Obituary), JavaScript rendering (SSR/CSR), and sitemap infrastructure
Design and build a unified event tracking and measurement framework for organic performance across all portals: Google Search Console, GA4, Ahrefs/Semrush – with regular KPI reporting to the VP Product and the wider executive team (CTO, CRO, CEO)
Build GEO (Generative Engine Optimization) foundations: AI-crawler accessibility (GPTBot, PerplexityBot, Google-Extended), fact-structured content formatting, and visibility monitoring across Google AI Overviews, ChatGPT Search, and Perplexity
Translate SEO requirements into clearly specified Engineering backlog tickets; prioritise and QA implementation independently
Build an organic growth forecasting model: traffic potential per market, investment prioritisation, ROI projection
Identify and develop Traffic Partnership opportunities (white-label integrations with regional newspapers and special-interest portals) and evaluate Paid Search as a complementary channel – scope expands as the function matures

Your skillset:

Founder or builder mentality: you've built something from zero before – a growth function, a product, a business, a side project that scaled – and you default to action and hands‑on building rather than waiting for a perfect brief or someone else's roadmap
Extensive experience in SEO at a marketplace, classifieds, or large-scale UGC platform (Jobs, Real Estate, Automotive, Travel, or comparable) – template-level programmatic SEO, not page‑by‑page optimisation
Proven track record scaling organic traffic across millions of individual pages; deep technical SEO expertise (crawl budget, structured data, rendering, sitemaps, robots.txt)
Direct hands‑on experience collaborating with Engineering teams: you write clean SEO tickets, argue prioritisation in sprint planning, and QA implementations yourself
Multi‑market / multi‑domain SEO across languages and geographies; Local SEO experience a strong plus
Strong analytical foundation: Matomo, Google Search Console, Ahrefs or Semrush, GA4; SQL a plus
Commercial mindset: you can build an organic growth business case and present it credibly to investors and executive leadership
First practical exposure to GEO / AI‑search optimisation a plus
Fluent English and German required

What we offer:

Find us here:

Full ownership of organic growth as a function, built from the ground up – tooling decisions, strategy, and roadmap – with wide decision‑making latitude as the recognized expert in your domain
A true builder's canvas: no legacy SEO function to untangle, no politics to navigate – you create the playbook, the tooling, and the results yourself, and get to see your work compound at scale
Direct line to the Director Product, with visibility to the CTO, CRO, and CEO as part of the executive team
International scope from day one across Germany, Sweden, and Norway – each market with a substantial, largely untapped page inventory and a 3–4× upside still on the table
A Berlin office that keeps you close to Engineering and Product, with hybrid flexibility
Meaningful work as the market leader in funeral technology in Europe, backed by one of the world's most respected growth investors

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