Description

About Royal Apparel

Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand.

Full-Time | Hybrid, Remote, or On-Site | Monday–Friday

Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as hybrid, remote, or on-site for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support.

The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels.

Key Responsibilities

SEO & Content Support

Edit and review SEO content, blog copy, and website content
Publish content across ecommerce and wholesale platforms
Support GEO/AI visibility efforts and citation building
Assist with technical SEO implementation
Track keyword rankings and organic visibility performance
Monitor search trends, competitor activity, and market opportunities

Paid Search & Paid Social Support

Assist with shopping feed optimization
Support campaign setup, optimization, and weekly creative updates
Validate conversion tracking
Maintain reporting dashboards
Help analyze performance and identify opportunities for improvement

Conversion Optimization & Analytics

Support landing page, product page, and category page improvements
Assist with CTA and offer testing
Review funnel performance and customer behavior
Validate GA4 tracking and tag management setup
Monitor attribution, cross-channel reporting, and data integrity

Email Marketing

Update and manage contact lists
Proof email creative and audience-specific headlines
Build email campaigns in templates, apply UTM tracking, test, and deploy sends

Website Merchandising

Create and edit product videos
Locate, edit, and add product photography
Organize tagged product groups and categories for campaigns
Add and update styles, colors, sizes, and inventory
Review approvals and deactivate discontinued items
Create coupons and update sliders, banners, and popups

Promo / Marketplace Support

Review affiliate sales performance
Add and update product information across promo and marketplace channels
Support EASI product export setup
Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI

Schedule & Benefits

Full-time position
Hybrid, remote, or on-site opportunity depending on candidate fit
Monday through Friday
40 hours per week
Paid vacation
401(k)
Profit Sharing-Company Contribution
Medical, dental, and vision insurance
Employee assistance program
Employee discount
Year End Bonus

Requirements

Qualifications

Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role
Familiarity with SEO, paid media support, website content publishing, and analytics
Strong attention to detail and ability to manage multiple projects
Strong written communication and organizational skills
Ability to work effectively both independently and collaboratively
Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred
An interest in fashion or experience with apparel marketing is a bonus

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