Brand Manager - Next Generation Products

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Brand Manager – Next Generation Products

Location: Germany

Working hours: Full-time

Work model: Hybrid / Remote

Contract type / duration: Permanent contract

Travel: Up to 15%, occasional presence in HQ in Bremen required only

Are you passionate about building brands, launching innovative products, and driving growth in a dynamic market? Do you want to play a key role in shaping the future of Next Generation Products? Then you might be the person we are looking for.

As our new Brand Manager – Next Generation Products , you will be part of our German Marketing Team and play an important role in driving the brand and portfolio strategy for our next generation products. You will work closely with global category teams, Regulatory Affairs, Supply Chain and commercial sales teams to translate consumer insights into impactful brand and activation plans along the customer and consumer journey. This is a great opportunity to influence a rapidly evolving category and help shape STG's future growth agenda.

What your day will look like

In this role, you will typically focus on:

Developing and implementing local brand strategy following global category guidance and strategic frame.

Driving the development and launch of new brand campaigns and product initiatives in collaboration with global category and brand owner.

Managing and optimizing the local product portfolio, including lifecycle management, assortment decisions, and portfolio performance.

Leading the development and implementation of brand activations along the customer / consumer journey incl. Digital / CRM (CX)

Feeding into global brand strategy and innovation pipelines to ensure local consumer needs are addressed and met.

Partnering with global and local teams to improve category performance, identify growth opportunities, and ensure commercial execution.

Analyzing consumer insights, market trends, competitive developments and local category / brand performance to inform business and innovation decisions.

Collaborating across functions to successfully deliver strategic initiatives and bring brand campaigns alive.

What you'll bring

Minimum 3 years of experience in Brand Management, Marketing, Product Management, or a related commercial role.

Experience within FMCG, consumer goods, or similar fast-paced industries, same as in Digital Marketing, CRM and AI, is considered an advantage.

Strong understanding of brand strategy, portfolio management, brand campaign development, and customer / consumer activation plans (B2B/B2C).

Demonstrated ability to manage cross-functional projects and influence stakeholders across different functions.

Strong analytical skills and the ability to translate consumer and market insights into actionable business recommendations.

Bachelor's degree in Marketing, Business Administration, or related field. A Master's degree is an advantage.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across global and local functions, and help shape what's next.

At STG you'll find more than a role—you'll find opportunities to grow, collaborate across borders, and make a meaningful impact. As part of our Next Generation Products business, you'll work in an entrepreneurial environment where innovation, consumer understanding, and commercial excellence drive our success. You'll have the opportunity to influence strategic initiatives, work with colleagues around the world, and contribute to one of the company's key growth categories.

Ready to be part of something bigger?

Our Recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you'll be invited to continue through our hiring process, which may include the following steps:

Recruiter screen

Interview with the hiring team

Case Study

Final interview with leadership or key stakeholders

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.

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Scandinavian Tobacco Group Tobacco Service B.V.