Company Description

Outdoor adventure connects and strengthens us. That's what we believe at Sea to Summit. For more than 35 years we've been designing gear that helps people adventure with confidence. From ultralight sleeping mats trusted on Everest expeditions to dry bags built for Kimberley kayak crossings. Headquartered in Perth, we're a global outdoor brand with operations across Australia, China, the US, Germany, Switzerland and Sweden, and our gear is sold in more than 60 countries.

Job Description

We're looking for a Sales Director - Distributors EMEA to join the team in Europe. You will be responsible for leading and driving growth across Sea to Summit’s distributor markets within the EMEA region. This role will build and execute strategic sales plans with our network of distributors to ensure sustainable growth aligned with Sea to Summit’s commercial objectives.

The role collaborates cross functionally with Marketing, Sales, Finance, and Operations teams to ensure alignment and execution of sales initiatives that are market relevant and consumer right.

The role also includes the ongoing engagement, development, and performance management of key distributor relationships across multiple markets, ensuring each partner has the tools, support, and strategic direction to successfully grow the brand.

Build and execute annual sales strategies across global distributor markets, owning revenue and margin targets
Develop strong distributor partnerships, overseeing contracts, compliance and commercial terms
Provide sales forecasting inputs to support demand planning accuracy
Lead and support a high-performing distributor sales function across regions
Identify and plan for new market, channel and geographic expansion opportunities
Lead distributor business reviews to track performance and align on goals
Champion digital B2B tools to drive efficiency across the sales process
Monitor inventory levels and coordinate promotional or clearance activity as needed
Deliver regular sales performance reports and forecasts to senior leadership

Qualifications

Tertiary qualifications in Business or related desirable
Minimum 8 years in a commercial leadership position, ideally within the outdoor or sporting goods industry
Proven experience managing distributors across multiple markets, ideally multi - country within EMEA
Strong commercial acumen, with a track record of delivering sales and margin growth through distributor partners
Solid interpersonal skills, with the ability to build and maintain strong relationships across diverse cultures, market s and internal stakeholders
Good knowledge of the outdoor or sporting goods industry and its distributor route to market dynamics

Additional Information

Flexible location within EMEA with travels to Bielefeld on a regular basis
Outdoor background and experience dealing with Distributors a must
Commercial acumen and good interpersonal skills (having to deal with 15+ different markets)
A genuinely good team, in a business where people enjoy the work and the people they work with
Generous staff discount on the gear (and the gear is good)
The chance to be part of a global outdoor brand that's growing internationally

Sea to Summit is an equal opportunity employer. We welcome applications from people of all backgrounds and lived experiences. If you need any adjustments to the recruitment process, let us know and we'll work with you.

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