Digital Marketing Expert (Performance & Demand Generation)

The Role

ShapeBlue is looking for a Digital Marketing Expert to support and scale our overall marketing efforts – from demand generation and digital campaigns to content, website, and brand presence.

You will play a role in driving pipeline growth while also contributing to the broader marketing function, including website optimisation, content creation, social media, and campaign execution. This is a hands‑on role suited to someone who combines analytical thinking with creative execution and enjoys working across multiple areas of marketing in a B2B technology environment.

Key Responsibilities

Contribute to the company’s overall marketing and demand generation strategy aligned with revenue goals.
Plan, manage, and optimise multi-channel digital campaigns (LinkedIn, Google Ads, YouTube, X, Reddit, and others).
Own and continuously improve website performance, including user journeys, conversion rates, and content updates.
Develop and execute integrated demand generation campaigns to drive awareness and inbound pipeline.
Analyse campaign and channel performance, providing actionable insights to improve marketing effectiveness and ROI.
Collaborate with technical teams to create and promote high‑value content (blogs, white papers, solution briefs, case studies).
Support the creation of marketing collateral (presentations, emails, videos, product materials).
Manage and grow the company’s social media presence and engagement across key platforms.
Monitor and support SEO efforts to improve visibility and organic growth.
Support the marketing strategy for the new Partners generation.

Requirements

5+ years of experience in digital marketing (performance marketing, PPC, SEO, demand generation and similar)
Proven experience in creating and executing successful demand generation strategies
Experience with paid advertising platforms (LinkedIn, Google Ads, YouTube, X)
Understanding of SEO, PPC, email marketing, and content-driven growth
Hands‑on experience with analytics tools such as Google Analytics and campaign optimisation
Experience with CMS and marketing tools (WordPress, Elementor, MailChimp or similar automation tools)
Familiarity with Hubspot
Strong analytical mindset with the ability to turn data into actionable insights
Excellent English communication skills (preferably native speaker)
Ability to manage multiple priorities in a fast-paced environment

Nice to Have

Experience in B2B or enterprise technology marketing
Background in IT or cloud infrastructure industry
Experience running campaigns in high-growth environments
Familiarity with tools like Adobe Photoshop or Illustrator

What We Offer

Fully remote position (Europe-based; UK preferred)
Competitive salary and performance‑based bonus
Flexible holiday and leave policy
Collaborative and supportive work environment
Opportunity to work in an employee‑owned company
Ongoing training and development in a fast‑evolving technology space

This position is fully remote, but applicants must be located in Europe, preferably the United Kingdom.

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ShapeBlue Ltd