About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

About the role

SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role — it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio.

You will sit at the intersection of social, influencer, and creator commerce — setting the direction and operational standards for a program that runs and evolves at global scale.

This role launches without direct reports but is scoped at the manager level — team growth is anticipated as the program matures.

What you’ll own

Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards — including sourcing criteria, vetting frameworks, and onboarding protocols — and ensure the roster is always-on, organized by category, platform, and content type.
Program operations: Lead end-to-end program operations across the full creator lifecycle — briefing, contracting, content review, approvals, payment coordination, and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation.
UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale. Define and evolve the toolset, process architecture, and documentation standards — including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks — that the broader organization relies on.
Content quality and compliance: Set and own the content quality and compliance standards for the program. Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets SharkNinja’s standards across platforms and legal requirements.
Performance reporting: Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction.
Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams — ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the program’s primary point of contact across these functions.

What you bring

5–7 years in influencer marketing, creator management, or social operations — including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the DACH (Germany, Austria, Switzerland) market.
Hands‑on experience with creator platforms (CreatorIQ, Later/Mavrck, Mavely, or similar).
Strong systems thinker — you build processes where there isn’t one and improve it where there is.
Excellent communicator and cross‑functional influencer — equally effective with creators, agency partners, and senior internal stakeholders.
Highly organized; comfortable managing multiple programs and deadlines simultaneously.
Familiarity with TikTok Shop, affiliate‑adjacent creator models, and UGC content for paid amplification is a strong plus.
Fluent German (spoken and written) with strong professional English, and deep familiarity with the DACH creator and influencer ecosystem.

Our Culture

At SharkNinja, we don’t just raise the bar— we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. To gether, we won’t just launch products— we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, having an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us:

Life At SharkNinja

Outrageously Extraordinary

SharkNinja Candidate Privacy Notice

For candidates based in all regions , please refer to this Candidate Privacy Notice.
For candidates based in China , please refer to this Candidate Privacy Notice.
For candidates based in Vietnam , please refer to this Candidate Privacy Notice.

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at

#J-18808-Ljbffr

Sharkninjaoperatingllc