Описание

Shine is a financial copilot for entrepreneurs and small business owners, offering connected invoicing, accounting, payroll, business accounts, payments, and financing solutions. It is part of Cegid, a European cloud software leader for finance and accounting, and supports more than 400,000 small businesses. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

Задачи

Own the acquisition growth roadmap and translate business targets into growth priorities, hypotheses, and experiments
Analyze the complete customer journey from demand through revenue and identify the biggest growth constraints
Balance customer volume, quality, and acquisition efficiency
Connect marketing KPIs to downstream commercial outcomes and participate in the commercial trading rhythm
Own performance strategy, budget allocation, channel mix, targets, and measurement
Lead and challenge external agencies across Google/Search, Meta, TikTok, YouTube, and other acquisition channels
Interrogate campaign structure, targeting, bidding, tracking, and optimization, and work hands-on when required
Develop hypotheses around customer problems, audiences, propositions, messaging, hooks, and creative concepts
Build testing roadmaps across channels and work with Brand, Product Marketing, and creative partners
Own growth experimentation beyond media optimization, including offers, propositions, incentives, and conversion levers
Establish test design, success criteria, and learning loops, then scale successful experiments
Identify friction and conversion opportunities across landing pages, sign-up, onboarding, and customer journeys
Build and prioritize a CRO roadmap and mobilize teams to address customer drop-off
Own the measurement framework for acquisition performance and develop cross-channel attribution
Connect platform data with first-party and downstream commercial data
Use CAC, conversion, activation, subscriber conversion, payback, and customer-value metrics to guide investment decisions
Partner with Data and Analytics to improve tracking, event architecture, and reporting
Lead growth across Brand, Creative, Product Marketing, Product, UX, CRM, Data, Analytics, and external agencies

Требования

Strong track record in growth or performance marketing within a digital, PLG, SaaS, or fintech business
Deep hands-on expertise in Google/Search and Meta
Experience managing meaningful performance-marketing budgets and external agencies
Evidence of improving commercial outcomes beyond platform metrics
Strong understanding of full-funnel growth and the connection between acquisition, activation, conversion, and revenue
Experience with creative testing, messaging, proposition development, landing-page optimization, and CRO
Experience developing and testing offers
Strong analytical capability and confidence diagnosing funnel performance
Understanding of attribution, first-party data, event tracking, and measurement
Experience designing and running structured growth experiments
Commercial understanding of CAC, conversion, payback, and customer economics
Ability to influence Product, Brand, CRM, Analytics, and other teams without direct management authority
Confidence challenging agencies and senior stakeholders with evidence
High ownership and ability to operate independently
Execution-focused approach from diagnosis through hypothesis, experiment, learning, and scale
Nice to have: B2B SaaS or fintech experience, product-led growth experience, experience optimizing for downstream customer quality, experience building or improving first-party measurement and attribution infrastructure, experience with TikTok and YouTube, experience in a cross-functional weekly commercial or growth trading cadence

Условия

Office role in Berlin, Germany; No direct people-management responsibility; The recruitment process includes a 30-minute recruiting call, a 45-minute hiring manager interview, a 45-minute business case presentation, and a 30-minute team introduction followed by a soft skills interview; Equal treatment is applied to all applicants without discrimination based on gender, sexual orientation, color, racial or ethnic origin, religion, disability, or other characteristics protected by applicable law.

#J-18808-Ljbffr

Shine Event Staffing