Most performance marketers optimize someone else's machine.

This role is different. You're not inheriting a setup — you're building one from scratch, across multiple brands, with real ownership and direct access to the founders.

We're TheFamily Group — a house of brands for families, from baby to teenage years. Double-digit million revenue, strong growth, and a clear ambition: to become the company behind Europe's most loved kids & family brands.

We've outgrown agency setups. Now we need someone who thinks like a founder, executes like a specialist, and wants to build something they're proud of.

Tasks

Own and run performance marketing across multiple brands (Meta, Google, TikTok)
Build a structured testing framework for creatives, hooks, and audiences
Work closely with brand teams to develop high-performing ad creatives
Set up and improve tracking & attribution from the ground up (Shopify, GA4)
Analyze performance data deeply and turn insights into action
Scale winning campaigns and systematically improve CAC
Think in funnels and customer journeys — not just channels

Requirements

Several years of hands‑on performance marketing experience, ideally in D2C
Meta Ads, Google Ads (Search & Shopping)— this is your core craft (must‑have)
Analytical mindset: you read numbers, draw conclusions, test hypotheses
Experience with creative testing and iterative optimization
No fear of ambiguity — you create structure where there is none

Nice to have

Shopify experience
TikTok Ads
Attribution and tracking setup know‑how

Benefits

Full ownership over something that actually matters
Direct collaboration with the founders — short paths, real decisions
Fast learning curve across multiple brands and audiences
A team that builds, not manages
Competitive salary + upside potential
Dynamic, no‑corporate environment

This isn't for someone who wants to optimize an existing setup and wait for approvals.

This is for someone who wants to build — and leave a mark.

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TheFamilyGroup