Role overview

App Networks | DSP | CTV | OEM | MMP Expert

Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin / Munich / London.

Hybrid | Senior Level | Full Ownership

We are not looking for a Media Buyer. We are building the supply backbone of a next-generation on App Growth company. Appiness is an AI-powered App Growth Partner turning app users into shoppers. We don’t resell CPI traffic. We build incrementality across traffic ecosystems. Now we’re hiring the person who will own and scale our Supply-Side Intelligence Layer.

Main Responsibilities

Your Mission

Design and scale a diversified, resilient, high-margin supply ecosystem that:

Adds differentiated traffic sources (DSPs, CTV, OEM, premium)
Protects incrementality (our USP)
Eliminates publisher dependency risk
Drives new GP through strategic supply expansion
Prevents CPI/CPA commoditization

You will decide where and how we scale. This is a business-critical leadership role.

What You’ll Actually Do

Expand the Supply Universe

New & relevant App Networks
Programmatic DSPs
Performance DSPs
CTV platforms
OEM & device-level partnerships
Premium / non-commoditized inventory

You understand the structural difference between network traffic, DSP buying, OEM supply and walled gardens. You don’t just “test traffic.” You architect supply strategy.

Own MMP & Incrementality Logic

You have real experience in: Adjust/AppsFlyer / Singular or similar.

You understand:

Postbacks & event mapping
SKAN complexity
Cohort validation
LTV analysis
Fraud signals
Incrementality testing

If you only read dashboards — this role is not for you.

Deep Network & DSP Experience

Understand the Ecosystem

You know how campaigns operate across: Meta| Google App Campaigns| TikTok| Apple Search Ads. You understand how to compare their incrementality vs external DSP supply. You think cross-channel.

How Success Looks Like

New high-quality publishers onboarded
Clear diversification (no single publisher >30%)
Strong GP per new supply partner
Measurable incremental revenue impact
Strong margin protection
A resilient supply stack

Your profile

Who You Are

6+ years in mobile performance ecosystem
Strategic, commercially sharp
Comfortable negotiating with networks & DSPs
Obsessed with incrementality
Skeptical of inflated scale
Thinks in GP and enterprise value

Not For

Junior UA managers
Pure Meta/Google buyers
Campaign operators
Arbitrage CPI traders

Why us?

Why This Is Big

You will own one of the two core pillars of the company. Your decisions directly impact: Margin, Risk, Growth stability, Company valuation.

This is not a job. It’s ownership of a growth engine. If you’re ready to build differentiated supply — not just manage traffic — let’s talk.

As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.

appiness.net | tradedoubler.com

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