Plan, launch, and optimize paid campaigns across key platforms (Meta, LinkedIn, Google, YouTube and others as needed)

Own budget allocation, targeting strategy, testing roadmap, and daily performance management

Work closely with creative to define angles, formats, and test variations that improve results

Build clear reporting and insights that translate into concrete next actions

Improve conversion paths across landing pages, forms, and tracking flows

Maintain clean campaign structure, naming conventions, and documentation for scale

4+ years in performance marketing with hands-on ownership of paid budgets

Proven track record in lead generation or recruiting marketing performance outcomes

Strong analytical skills and confidence with KPIs, attribution basics, and reporting

Practical experience with campaign testing and creative iteration loops

Structured, reliable working style with high ownership and high standards

Fluent English, strong German or fluent German with strong English

Experience with employer branding, talent acquisition marketing, or HR-related funnels

Advanced tracking and analytics experience (GA4, Tag Manager, pixels, server-side tracking basics)

Experience with landing page optimization and conversion rate improvement

Experience managing multi-market campaigns and localization

Ability to brief creatives with precision and evaluate creative quality beyond numbers

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Troy Verlag