AI Automation Specialist (Marketing & Web)

• Do you enjoy turning repetitive tasks into seamless AI automations? Are you driven by finding hidden opportunities data couldn’t unlock before? Do you want to build AI use cases for a Marketing team that has already started its AI journey?
• At GotPhoto you join a company that is advanced in its AI journey. You work with peers across Product, Tech, Design and Data who speak your language. You build automations that your colleagues use every day, and you grow with the scope as it expands
• Phase 1: High-Impact Projects & Workflow Foundation (First Months)
• In your initial phase, you will combine strategic project ownership with AI workflow automation. You will gather a long list of potential use cases with the team, prioritize them using clear impact metrics, and dive straight into two key anchor projects:
• Discovery & Mapping: Work closely with the marketing team to map out further potential AI use cases across content, acquisition, operations, and campaign analytics
• Evaluation & Prioritization: Apply a structured evaluation matrix (measuring efficiency gain, effort, and business impact) to pick high-value quick wins
• Build, Automate & Measure: Build structured workflows, clean up tool knowledge bases, measure performance, and document processes for seamless handover and adoption by colleagues
• Anchor Project 1: Website Rebuild & Full Ownership: Take direct ownership of the GotPhoto website. You will lead the rebuild project from a marketing perspective, leveraging modern AI tools for copy generation, structure planning, SEO/GEO optimization, and content deployment
• Anchor Project 2: AI-Driven Design Workflows: Automate and streamline our visual asset creation. You will implement generative AI design workflows (e.g., using tools for visual asset generation, localization, scaling banner creation, or brand asset management) to elevate our creative output and reduce manual designer effort
• Phase 2: Growth & Scaling (Your Path Forward)
• As you establish our AI design pipelines, maintain the rebuilt website, and master our marketing stack, your role will expand along a dedicated growth trajectory:
• Strategic AI Ownership: Shift from initial workflow setups to owning end-to-end AI initiatives across complex multi-channel marketing campaigns
• Advanced Architecture & Custom Automation: Lead the optimization of centralized team knowledge bases, custom GPTs, and sophisticated multi-agent or API-based automations (e.g., using Make, n8n, or custom scripts)
• Enablement & Community: Become the core AI ambassador within marketing, driving up team-wide AI literacy, establishing prompt engineering standards, and collaborating with cross-functional AI peers across GotPhoto
• Website Optimization & Web Operations: Evolve from web manager to growth operator, using AI-driven A/B testing, dynamic personalization, and automated conversion rate optimization (CRO)

Benefits

• Unlimited paid holiday and sick leave
• Development & learning opportunities through regular check-ins with your team lead, team exchanges and development reviews
• Education budget, that allows you to grow professionally and explore new ideas
• Subsidised fitness membership through Classpass
• Remote work - You have the freedom to decide whether you want to work from home or from the (dog friendly) office in Berlin (for this position, Spain + Portugal is also an option)
• Education budget, that allows you to grow professionally and explore new ideas
• Urban Sport Club membership discount, to keep active even in these isolated times
• Unlimited holidays (26 days are the minimum)
• SpendIt Card - With a monthly sum to spend on your groceries or whatever you like (after your probation period)
• We’ll provide you with all the relevant work equipment you need in order to successfully from the office or your Home Office
• Yearly team holidays at an awesome location (after successful business year)
• Learning budget for regular trainings and coaching, book- & online course-budget of at least 500 €

Hands-on experience building AI automations in a professional setting, typically 1 to 2 yearsProof that you ship: you can show us at least one automation you built end-to-end, describe the impact and explain how it handles errorsExperience in SEO/GEO or CRO optimization is a plusExperience running a website is a plus: publishing and updating content in a CMSExperience in a high-growth environment where you built with limited documentation is a plusWorking knowledge of MCP, GitHub and basic JavaScript or Python is a plusStrong working expertise with Claude, including building use cases beyond promptingWorkflow automation with n8n or a comparable tool such as Make or ZapierAccuracy and safety: you build checks, logging and review steps into every automationAPI integration: REST, webhooks and authenticationThe Owner: you take full accountability for your projects, from the first workflow to the final outputThe Quality Advocate: you prefer a robust, lasting solution over a quick one-off hackThe Experimentalist: you enjoy figuring things out when there is no manualEnglish spoken and written. German is a plusResearch shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don’t meet all qualifications. We strongly encourage you to apply if you’re interested: we’re excited to discover how your distinctive experience can enhance our team!