App Campaign Manager – Drive App Growth Performance App Growth

Overview

We are hiring a performance driver for Appiness, an AI-powered App Growth Partner. The role focuses on owning and scaling user acquisition (UA) campaigns to drive profitable growth across our supply ecosystem. You will work in a hybrid setting, based in Amsterdam but with the option to work from any of our European offices.

Main Responsibilities

Your mission is to manage and scale high-performance UA campaigns that meet CPI/CPA targets, allocate budgets efficiently across publishers and traffic sources, continuously optimise for incremental growth and quality, and maximise ROAS and post‑install performance.

• Manage and optimise brand budgets across multiple publishers and traffic sources.
• Adjust campaigns daily based on CPI, CPA, and post‑install KPIs.
• Shift budgets toward top‑performing sources and cut under‑performing spend.
• Build and maintain strong relationships with publishers and traffic partners.
• Negotiate placements, volumes, and pricing to unlock scaling opportunities.
• Test new traffic sources continuously.
• Analyse performance deeply using cohorts, LTV, retention, and events.
• Work with MMP data (Adjust / AppsFlyer or similar) and understand attribution, incrementality, and post‑install signals.
• Translate data insights into clear optimisation actions and iterate fast.
• Align campaign strategy with client goals and business models.
• Provide performance insights and recommendations to clients, holding accountability for results.

Success Metrics

• Meeting and beating CPI/CPA targets.
• Strong post‑install performance (LTV & ROAS).
• Efficient budget allocation and scalable campaign growth.
• Consistent improvement in performance metrics.

Qualifications

• 5+ years of mobile app user acquisition experience.
• Background in an app agency, brand, or MMP (Adjust / AppsFlyer or similar).
• Deep knowledge of the mobile growth ecosystem.
• Hands‑on experience managing publisher/traffic source relationships.
• Strong analytical and commercial focus with a CPI/CPA/ROAS mindset.
• Proactive, ownership‑driven, and decisive.

Not For

• Junior campaign managers.
• Pure account managers.
• Brand marketers without performance experience.
• General digital marketing profiles.
• Anyone without deep app UA knowledge.

Why This Role Matters

Campaign performance is core to Appiness. The impact of your work directly influences client results, revenue quality, business scalability, and market reputation. This is an ownership role, not a maintenance one, offering the chance to drive real, measurable impact.