Area Sales Manager - North (UK)

Lorch Schweißtechnik GmbH is one of Europe's leading manufacturers of advanced arc welding systems and automation solutions. From our headquarters in Auenwald, Germany, we develop and manufacture premium welding solutions that are trusted by industrial customers in more than 60 countries worldwide. Combining German engineering excellence with a strong focus on innovation, digitalisation and welding automation, Lorch helps manufacturers improve productivity, quality and competitiveness. As part of the globally operating DAIHEN Group, we combine the agility and entrepreneurial spirit of a successful mid‑sized company with the strength, stability and international opportunities of a global technology leader.

Are you passionate about growing businesses, developing successful sales partnerships and bringing innovative welding and automation solutions to market?

If so, we would love to hear from you as our

Area Sales Manager - North (UK)

The Opportunity:

This is a high‑impact position with significant autonomy and responsibility. You will play a key role in expanding Lorch's market presence across Northern UK, developing strategic distribution partnerships and bringing innovative welding, automation and cobot welding solutions to industrial customers. Working closely with our distributor network and the UK team, you will have the opportunity to directly influence regional growth and business success.

In this role, you will:

• Increase market share within your territory, by strengthening relationships with existing Lorch partners and recruiting new sales partners
• Provide product presentations and demonstrations
• Represent Lorch at exhibitions, customer events and industry activities

What we're looking for:

We are seeking a motivated, commercially driven individual who combines strong relationship‑building skills with a passion for technical sales.

Ideally, you will have:

• Experience within the welding, fabrication, industrial equipment or capital equipment sectors
• Strong communication, negotiation, with a proactive and entrepreneurial mindset
• An understanding of welding processes and technologies (preferred but not essential, as training will be provided)

At Lorch, your contribution directly influences our success. We trust our people, encourage initiative and give them the freedom to turn ideas into results. You will join a company that combines innovation, stability and entrepreneurial spirit while operating in one of the most exciting growth areas of industrial manufacturing: welding automation, robotic welding and collaborative welding solutions.

What you can expect:

• Competitive base salary and attractive performance‑related bonus scheme
• Ongoing technical and professional development & comprehensive product and sales training
• Opportunity to directly influence regional growth and business success
• International collaboration and career development opportunities within the DAIHEN Group