Area Sales Representative – DACH / Außendienst VertriebsmitarbeiterIn – DACH

At HX our purpose is to awaken people to the beauty and fragility of the planet, with adventure that reignites a sense of wonder. We take curious travellers to incredible destinations, sustainably in true expedition‑style with science and education at the heart of every journey. We bring them off the beaten track, to special destinations across the Arctic, Antarctic, Galápagos, British Isles, Alaska, Northern Norway, and Central / South America.

As the Area Sales Representative, you will be responsible for supporting and rolling out sales strategies in the German‑speaking market. You will be the face of HX in travel sales and will build lasting relationships with travel agencies, partners, tour operators and sales partners. Your focus will be on revenue growth, market presence and the development of long‑term partnerships through personal support, training, sales activities and collaboration. The role is strongly sales‑oriented and involves regular travel within Germany, Austria and Switzerland, as well as attendance at industry and international events.

Key Responsibilities & Deliverables

• Actively supporting and developing new and existing sales partners in the DACH market.
• Regular in‑person visits to travel agencies, cooperation centres and sales partners.
• Delivering sales presentations, product training sessions and networking events.
• Implementing regional sales and marketing activities.
• Attending trade fairs, roadshows, familiarisation trips and industry events.
• Rolling out sales strategies in collaboration with partners.
• Responsibility for sales performance and target achievement within the defined sales territory.
• Implementation of sales agreements and marketing partnerships.
• Analysis of sales figures, market potential and partner performance.
• Preparation of forecasts and regular reporting to sales management.

Collaboration & Brand Presence

• Close collaboration with marketing, revenue management and international teams.
• Ensuring a strong HX brand presence across both in‑store and mobile sales channels.
• Supporting sales partners with campaigns, events and customer engagement initiatives.
• Market monitoring and identification of new trends and business opportunities.
• Contribute to additional initiatives and priorities as directed.
• Think sustainably and bring this mindset to their team and partners.
• Champion the HX Spirits.

Skills & Requirements

• Fluency in German and English is required.
• Experience in area or counter sales – ideally in the tourism, cruise or luxury travel sector.
• A strong network within travel agency and tourism sales in the DACH market.
• A passion for travel, expeditions and sustainable tourism.
• Strong closing and sales skills.
• Professional demeanour and excellent communication and presentation skills.
• Independent, structured and goal‑oriented approach to work.
• Willingness and ability to travel up to full time within the DACH region.
• Proficiency in CRM systems (e.g. Salesforce) and MS Office applications including Outlook, PowerPoint, Word, and Excel.
• Tech‑forward and adaptable, with a proven ability to quickly learn new systems.
• Experience working in a multi‑national organisation with a global guest mix.

Key Personal Attributes / Behavioural Competencies

• Safety and Compliance minded for yourself and others.
• High degree of personal integrity and honesty.
• Passionate about inclusion and belonging. You take pride in bringing people and different perspectives together to promote a diverse and inclusive workplace.
• A passion for working directly with customers.
• An entrepreneurial mindset and a hands‑on approach.
• An authentic and confident manner.
• High levels of self‑motivation and enthusiasm.
• Team spirit and a passion for international collaboration.
• Clear and effective communication with internal and external stakeholders.
• Ability to manage execution and competing demands.
• Ability to adapt to change in a positive, productive manner.