Associate Director – Campaign Strategy

Associate Director - Campaign Strategy

Position Summary

We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.

This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.

The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)—with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.

Key Responsibilities

Campaign Strategy & Planning

• Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix
• Develop integrated campaign plans aligned with business goals, product priorities, and target personas
• Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales
• Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution

Campaign Orchestration & Execution

• Translate campaign strategy into clear briefs, asset plans, and activation timelines
• Execute across email, web, paid media, social, and events
• Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement
• Lead stakeholder alignment and campaign governance using project management best practices

Marketing Automation (HubSpot)

• Design and oversee multi-touch nurture programs and campaign workflows in HubSpot
• Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion
• Ensure campaigns are properly structured for tracking, attribution, and reporting
• Partner with Marketing Operations for technical configuration, integrations, and data model management

Paid Media Strategy (LinkedIn and Google)

• Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy
• Lead LinkedIn campaign strategy, including:
  • Company and persona targeting (ABM alignment)
  • Format selection (lead gen forms, video, document ads, etc.)
  • Message alignment with campaign stages
• Guide Google Ads strategy, including:
  • High-intent search capture
  • Retargeting strategy
  • Funnel alignment
• Partner with internal teams or agencies to execute campaigns and optimize performance

Measurement and Optimization

• Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms
• Analyze campaign performance and provide actionable optimization recommendations
• Present insights to stakeholders, including marketing and sales leadership

Qualifications

• 8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
• Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
• Strong working knowledge of:
  • HubSpot (or similar MAP) for campaign and nurture design
  • Paid media channels, especially LinkedIn and Google Ads
  • Experience partnering with sales and aligning campaigns to pipeline outcomes
  • Strong analytical skills with the ability to translate performance data into strategic decisions
  • Excellent communication, leadership, and project management skills

Preferred Skills

• Experience in ABM strategy and campaign orchestration
• Experience working with Dynamics 365, Salesforce, or similar CRM platforms
• Familiarity with multi-touch attribution and campaign measurement frameworks
• Experience collaborating with agencies or managing external media partners
• Certifications in LinkedIn Ads, Google Ads, or HubSpot
• Ability to operate effectively in a matrixed, cross-functional environment

Benefits

• Flexible work schedule.
• Referral incentive program.
• Opportunity to work in an agile environment.
• Career development and promotional growth opportunities.
• A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.