Associate Director, Patient & Digital Marketing

Responsibilities

• Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120
• Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization
• Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives
• Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements
• Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives
• Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget
• Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness
• Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business, Communications, or related discipline; advanced degree preferred
• Minimum 8 years in the pharmaceutical, biotech, or healthcare industry, with experience in patient / consumer marketing, digital marketing, and product launch support
• Deep understanding of pharmaceutical regulations governing patient / consumer promotion and digital communications
• Experience with branded and unbranded patient / consumer marketing required
• Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment
• Proficiency in analyzing market trends, competitive intelligence, patient insights, and campaign performance to inform strategic decision-making
• Skilled in cross-functional collaboration; intellectually curious, solutions-oriented, and effective at communicating and socializing strategic recommendations
• Launch experience in the U.S. pharmaceutical market required
• Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion required
• Experience in CNS / psychiatry, specialty pharmaceutical, or complex treatment categories preferred
• Experience with REMS products or novel treatment delivery models preferred
• Ability to synthesize complex clinical, market, and customer data into actionable strategies
• Strong presentation skills and ability to influence senior, cross-functional, and agency stakeholders
• Ability to travel as required; average 10–20%, with higher travel during key launch periods