Associate Director, Regional Marketing – West Region

Responsibilities

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and execute regional marketing plans, including asset deployment, media execution (geo‑targeting), and congress planning
• Identify, monitor, and report key performance metrics for the region
• Align with cross‑functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects, including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identify, develop, and engage with local and regional KOLs across Hematology/Oncology, especially within the lymphoma expert community in the region
• Work with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third‑party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease‑state programs
• Conference attendance and executive engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with digital marketing on geo‑targeting and advertising opportunities
• Insight gathering for HQ and field leadership
• Collaborate and communicate with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among expertise areas
• Monitor the lymphoma treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local patient advocacy eventsWork with patient marketing, corporate communications, and sales to effectively support advocacy meetings and events, especially where appropriate TL engagement is possible
• Agency management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned

Requirements

• Bachelor’s Degree required
• Health‑care certification/qualification (e.g., RN, RPh, other) is preferred
• 5 or more years of work experience in the pharmaceutical or biotech industry, specifically in hematology and oncology, and experience in academic settings is important
• Product launch experience in hematology or oncology
• At least 2 years of previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
• 2 years of experience in marketing/agency or another related in‑house commercial role
• At least 2+ years of previous field sales or market‑access leadership experience in the pharmaceutical or biotech industry is preferred
• Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
• Exceptional presentation, interpersonal, cross‑functional collaboration, and strategic thinking skills
• Comfort understanding and explaining complex clinical data and disease‑state information with internal stakeholders and external customers
• Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals
• Experience developing strategy and executing tactics with oversight or direct management of budget
• 40‑50% domestic travel required