Audience Marketing Manager

Sage is looking for an Audience Marketing Manager to lead strategic, data-driven marketing initiatives that grow, engage, and retain target audiences across multiple brands. The role guides audience development to deliver measurable results, serves as a key contact for collaborators, and collaborates across teams to support business objectives.

Strategy and Planning

• Lead marketing strategy for assigned products, with clear accountability for performance and return on investment.

Audience Growth and Insights

• Leverage the organization’s Customer Data Platform to segment audiences, analyze engagement trends, and optimize marketing strategies for improved audience acquisition and retention.
• Analyze audience behavior, preferences, and market trends to shape strategy and inform decision‑making.
• Identify audience segments and growth opportunities, and implement data‑led plans across email, social, paid media, and partnerships.
• Deliver campaigns that build awareness, drive conversion, and support acquisition, engagement, and retention goals.
• Advance integrated marketing approaches and adopt new tools that support audience growth and revenue performance.

Content and Channel Optimization

• Optimize content across digital channels and align messaging with audience needs and channel procedures.

Campaign Management

• Plan, implement, and optimize multi‑channel marketing campaigns across email, social, paid media, and related channels.
• Monitor campaign performance, apply testing and optimization, and translate results into clear recommendations.
• Implement A/B testing and refine campaigns based on performance metrics.

Collaboration and Communication

• Partner effectively with editorial, sales, and creative teams to deliver cross‑functional initiatives on schedule.

Qualifications

• 3+ years of experience in audience development, subscription marketing, or digital campaign management.
• Demonstrated ability to interpret audience data and convert insights into action.
• Experience in B2B publishing, life sciences, or academic publishing is advantageous.
• Strong understanding of sales and marketing processes, including campaign planning, promotional materials, and execution.
• Experience managing Customer Data Platforms.
• Sound business judgment to assess situations and identify effective solutions.
• Intermediate proficiency in Microsoft Office.
• Strong analytical and problem‑solving capability.
• Able to work independently, manage priorities effectively, and contribute in a fast‑paced team environment.

If you have a disability and need support during the application process, contact

Diversity, Equity, and Inclusion

Sage Publishing is proud to be an equal opportunity workplace and is an affirmative action employer. Sage Publishing is committed to being an inclusive employer where all individuals are treated with fairness and respect, regardless of age, disability, gender identity, marriage and partnership status, pregnancy and parental responsibilities, race, religion and belief, sex, or sexual orientation.

Compensation at Sage is influenced by skill set, experience, qualifications, and other factors. The salary listed in U.S. role postings reflects the base salary only and does not include bonuses or benefits. Additional benefits include PPO medical, dental, and vision coverage; a 401(k) matching program up to 5% of pay; financial support for bachelor and graduate‑level degree programs; and other advantages. Sage offers hybrid or remote work options.