Automotive Infotainment Product Manager

1. Product Strategy and Planning:

• Responsible for product strategy development, roadmap planning, and version management for intelligent cockpit domains, including central control display, instrument cluster, passenger screen, rear seat screen, and IoT devices.


• Conduct market research and competitor analysis (traditional OEMs, new EV players, and consumer electronics companies) to track industry technology trends (e.g., OLED, Mini LED, LCD, curved screens, HUD, multi-display interaction).


• Identify market opportunities, define product differentiation and core value propositions, and write Business Requirement Documents (BRD) and Product Requirement Documents (PRD).

2. User Research and Requirement Definition:

• Through customer interviews, user surveys, data analysis, and usability testing, deeply explore pain points, usage scenarios, and emotional needs of in-car users (drivers and passengers).


• Define user experience goals and core features (e.g., UI/UX, multimodal interaction, voice assistant, ecosystem apps, scene modes) and prioritise requirements.


• Create user stories, flowcharts, and low-fidelity prototypes to clearly communicate requirements to design and development teams.


• Lead User Acceptance Testing (UAT) to ensure the final product meets the original definition and quality standards.

3. Cross-functional Collaboration:

• Act as the product interface, effectively communicating and collaborating with internal teams (sales, marketing, procurement, quality, manufacturing) and external partners (chip suppliers, Tier1s, ecosystem and content providers).


• Support supplier technical evaluation and selection by providing product requirements and participating in feasibility reviews alongside system engineers and hardware architects.


• Work with the marketing team to develop go-to-market strategies, pricing, marketing materials, and sales training content.


• Support customer BD activities: Collaborate with the sales and customer success teams to engage with OEM engineering and product teams, gather technical requirements, and present product solutions. (Strategic alignment with OEM decision-makers is led by the Product Line Director or Customer Director.)

Requirements

• Education: Bachelor\'s degree or above, preferably in Computer Science, Electronic Engineering, Industrial Design, Human-Computer Interaction, or related fields.


• Experience: 5+ years of product management experience, with at least 3 years in automotive intelligent cockpits, in-vehicle infotainment (IVI), or consumer electronics (mobile/tablet/smart hardware) display/interaction products. Proven experience in launching at least one complete product lifecycle.


• User-centric mindset: Excellent user empathy and research skills, with a strong passion for user experience.


• Technical understanding: Familiarity with key intelligent cockpit technologies (e.g., SOC, Android Automotive/QNX/Linux, display technologies, voice recognition) – enough to collaborate effectively with engineering, not to design or implement.


• Business thinking: Strong market analysis, business planning, and data-driven decision-making abilities.


• Collaboration: Excellent cross-functional communication, coordination, and stakeholder management skills.

Preferred Qualifications (Nice to have, not mandatory)

• Experience with multi-display interaction, AR-HUD, or cockpit-driving integration.


• Basic understanding of automotive hardware development processes or AEC-Q standards.


• A strong curiosity and learning ability for cutting-edge technologies in automotive and consumer electronics.