B2B Demand Generation Manager (m/f/d)

Your Responsibilities

• Take ownership of our demand generation and performance marketing activities
• Plan, manage, and optimize our Google Ads and LinkedIn campaigns, including budget management within the defined framework
• Build and optimize our visibility in search engines and AI-generated answers through SEO and GEO (Generative Engine Optimization) for Google, ChatGPT, Claude, Copilot, and other AI-powered search systems
• Manage our website based on WordPress and HubSpot, with a focus on SEO, GEO, and conversion optimization, including site structure, metadata, structured data, and landing pages
• Set up and maintain tracking (GA4, Google Tag Manager, consent management, and UTM conventions), and analyze campaign, funnel, and conversion data to independently identify and implement optimizations
• Identify new growth and demand opportunities, such as new funnels or advertising formats in AI assistants (AI Ads)

Your Profile

• At least 2–3 years of hands-on experience in demand generation, performance marketing, or growth marketing, ideally in a B2B software environment
• Solid experience with marketing automation, ideally HubSpot, including workflows, lead scoring, and administration
• Very good knowledge of Google Ads, LinkedIn Ads, and web analytics (GA4, Google Tag Manager)
• Enthusiasm for digital trends, AI, and modern search technologies
• A proactive mindset, creativity, and a hands-on approach
• Very good German and English language skills

Your Benefits

• Coffee, snacks & beverages
• Givve card
• Professional development opportunities
• NEXIS retreat
• Smartphone