B2B Marketing Manager

As an Experienced B2B Marketing Manager at Visa, you will lead demand generation and ABM initiatives to strengthen Visa’s leadership in commercial payments. You’ll work within the Central Europe B2B and Product Marketing Team, collaborating with Sales, Product, and Commercial teams to deliver integrated campaigns. You address buyer insights, optimize multi‑channel programs, and accelerate lead to opportunity conversion. This role offers visibility across markets in CE and an opportunity to shape strategic marketing programs at scale.

• Develop and execute differentiated B2B marketing strategies with measurable outcomes
• Conduct competitive and customer analysis to inform campaigns and messaging
• Design and optimize creative frameworks and media strategies for awareness and demand generation
• Implement nurture programs to improve lead-to-opportunity conversion
• Develop digital content and site experiences to boost engagement and lead generation
• Lead thought leadership initiatives to position Visa as an industry authority
• Develop and execute targeted ABM strategies in partnership with sales and client teams
• Accelerate creation and rollout of case studies showcasing client success
• Lead Visa participation in priority industry events with aligned messaging
• Measure program performance, optimize campaigns in real time, and provide actionable insights
• Oversee granular tracking, reporting, and lead handoff from marketing to sales
• Manage marketing budget for the customer segment and strategic partnerships
• Foster cross‑functional collaboration with Sales, Product, Regional Marketing, and external agencies

• 6+ years of B2B marketing experience with proven demand and revenue growth in integrated programs
• Expertise in campaign management, ABM, and event marketing
• Strong analytical skills with data‑driven decision making
• Strong planning, organizational, and problem‑solving abilities
• Financial and analytical acumen
• Familiarity with marketing tech stack (Salesforce, Marketo, Eloqua, AEM, Google Analytics)
• Excellent written and verbal communication with cross‑functional influence
• Experience managing relationships with partners, suppliers, and vendors
• Fluency in German and English

• data‑driven decision making
• cross‑functional collaboration
• influence and stakeholder management
• Salesforce
• Marketo
• Eloqua