B2B Segment Marketing Manager, Germany

About Shine

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves. Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We’re a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we’ve built a single, intuitive platform designed for simplicity, speed and accuracy, backed by local award-winning support.

Your Hiring Experience Matters

Just as we respect our customers’ time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we’d love to hear from you.

The Revenue Marketing team at Shine

The Revenue Marketing Germany team sits at the heart of our growth engine directly responsible for driving performance across the Micro Business, Small Business and Accounting (CPA) segments. We work shoulder-to-shoulder with Sales, Product, Growth and Partnerships, keeping segment focus sharp, go-to-market execution tight, and revenue impact measurable.

This is a high-expectation, fast-moving environment and you’d be joining at a significant moment.

Your role as a B2B Segment Marketing Manager, Germany

We are looking for a driven and creative B2B Segment Marketing Manager, to lead our marketing efforts in the German market.

Germany is one of our most exciting markets — and this role sits at the center of it. As our B2B Segment Marketing Manager, you’ll shape how we show up for freelancers and SMEs across the country: building targeted strategies, running campaigns that convert, and turning segment insights into measurable growth.

Job located in Berlin, Germany with the possibility of two remote working days per week.

What You’ll Be Doing

• Develop segment-specific marketing strategies tailored to the needs, behaviours, and pain points of defined customer groups in the German market (e.g., SMEs, freelancers, mid-market companies).
• Bring multichannel campaigns to life across email, social, paid, events, and content, driving real results, not just noise, always tied to segment priorities and business impact.
• Bridge teams by working hand-in-hand with Campaign Managers, Product, and Customer Success to keep messaging sharp and deliver seamless, compelling experiences at every touchpoint.
• Stay ahead of the market through continuous research and competitive analysis, surfacing the insights that turn opportunity into action and keep Shine ahead in Germany.
• Own your numbers, setting the performance bar by defining and tracking KPIs like MQLs, conversion rates, CAC, and retention metrics across the full segment revenue journey.
• Build and leverage a strong local network of partners, agencies, and media to amplify reach where it matters most.
• Shape how Shine enters new spaces, playing a key role in product launches and go-to-market execution that makes a real impact in the German market.

What You Bring

Your Background

You have 5+ years in B2B marketing, ideally shaped by the fast-moving world of SaaS, FinTech, or accounting/ERP software. You know what it takes to market to businesses, and you have the results to prove it. You’ve owned segment or product marketing before, you understand the German market from the inside, and you’re comfortable navigating tools like HubSpot, Salesforce, or Marketo to run smarter, more effective campaigns.

Your Strengths

You’re analytical without losing the human touch able to dig into data, spot what matters, and turn it into a clear direction. You juggle multiple campaigns without dropping the ball, and you bring a hands-on approach to paid media, SEO/SEA, and content that goes beyond theory. You understand how German businesses think and buy, and you know how to speak to them with storytelling and copywriting that cuts through the noise.

You’re fluent in both German (C2 or native) and English, and you move naturally between the two depending on who’s in the room.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.