Brand Activation Manager (Festivals)

• From creating brand experiences for hundreds of thousands of festivalgoers to delivering onsite activations, you’ll work with festival organizers, production partners and onsite crews to bring ambitious ideas to life. You’ll own assigned festivals from the initial concept through the final breakdown, working amid big crowds, tight deadlines and fast-changing conditions
• You’ll join an ambitious Brand Activation team of project managers combining creativity, commercial thinking and execution to grow the brand through consumer fairs, festivals, sports sponsorship, pop-up stores and special projects
• Independently plan and execute assigned festival projects, from initial concept and budgeting through production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex festivals with support from the Senior Brand Activation Manager
• Develop activation concepts, sampling mechanics and brand experiences that stand out at festivals, engage festivalgoers, drive product trial and build brand affinity; turn ideas into realistic execution plans
• Work directly with festival organizers, rights holders, agencies, production partners and external service providers. Coordinate infrastructure, logistics, staffing and promoter briefings; lead temporary onsite teams and ensure activations meet quality standards
• Collaborate with Partnerships, Community and Content to create integrated brand experiences. Own assigned project budgets, track KPIs such as trials, reach, new customers and brand love, and use visitor feedback and performance data to improve future activations
• Bring forward ideas, identify opportunities and contribute to the Festivals roadmap. Help develop scalable activation concepts, playbooks and processes, share learnings across the team and support successful formats in international markets

Benefits

• Join a successful and growing company
• Huge impact and career growth
• Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
• Startup culture with flat hierarchies, fast pace, and personal development
• Central office in Berlin Mitte, flexible working hours, and much more

Hands-on experience in festival management, live events, brand activation or experiential marketing; experience on large-scale festival activations for consumer brands is idealExperience managing events or significant project workstreams from planning through onsite executionHands-on and resilient in fast-paced festival environments, able to stay calm, find pragmatic solutions under pressure and take responsibility onsiteConfident communicating and aligning with festival organizers, rights holders, agencies, promoters and internal teamsCurious, proactive and eager to take on increasingly complex projects and improve festival presenceStructured and reliable, with the ability to coordinate complex productions, multiple suppliers, budgets and tight timelinesCommercially minded, with an understanding that festival activations should deliver measurable impactA strong sense for creating memorable brand experiences and turning fresh ideas into concepts that work onsite