Brand Activation Manager Germany (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Responsibilities

• Take ownership of brand activation and communication initiatives in Germany, with a focus on Berlin, ensuring alignment with seasonal brand planning and strategic priorities
• Lead seasonal pre-planning based on the concept map, including briefing and coordinating internal and external stakeholders such as agencies and cross-functional teams
• Execute impactful brand activations including community initiatives, KOL collaborations, media partnerships, and pop-up experiences
• Identify the most relevant channel and audience mix to translate cultural moments into strong and consistent brand storytelling
• Define and track KPIs for all activations, analyze performance, and derive insights to continuously improve impact
• Manage budgets for brand activation initiatives in alignment with European brand leadership, ensuring efficiency and transparency
• Collaborate closely with cross-functional teams across Brand, Marketing, and Communications to ensure alignment and consistency

Experience And Competencies

• Passion for brand activation, storytelling, and the Birkenstock brand
• Minimum 3 years of relevant experience in Brand Management, Marketing, or Communications, ideally within a lifestyle, fashion, or sneaker environment
• Strong understanding of local media landscapes, communities, and cultural trends
• Excellent communication, collaboration, and stakeholder management skills
• Structured, proactive, and hands-on with strong organizational and self-management abilities
• Team player with the ability to manage multiple projects and work across functions
• Fluent in English; additional languages such as German, French, or Spanish are a plus
• High proficiency in MS Office (especially Excel), Keynote, and Adobe Creative Suite (including InDesign and Acrobat)
• Willingness to travel and participate in brand activations outside regular working hours when needed

We Offer

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!

Please hand in your application in English.