Brand Activation Manager (m/f/d) - Festivals

About HOLY

HOLY is the soft drink revolution: With our product lines Energy®, Iced Tea®, Hydration®, Milkshake®, and our newest innovation, the HOLY Syrup Bottle® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment. Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves. From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €250M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship. We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 200+ people aims high (Coca-Cola, we're coming for you!).

About the Position

Parookaville. Wacken Open Air. Rock am Ring. What if bringing HOLY to Germany's biggest and wildest festivals was actually your job?

From creating unforgettable brand experiences for hundreds of thousands of festivalgoers to turning ambitious ideas into massive onsite activations – you'll be right in the middle of it all. As our Brand Activation Manager (f/m/d) – Festivals, you'll take ownership of your own festivals from the first crazy idea to the final breakdown, working with festival organizers, production partners and onsite crews to make the impossible happen. Big crowds, bold ideas, tight deadlines and no room for boring activations. If you love the energy of live events, thrive under pressure and know how to turn creative concepts into flawless execution, this might be exactly your kind of job.

You'll join a hungry, ambitious Brand Activation team of exceptional project managers who combine bold creativity with commercial thinking and relentless execution to scale one of Europe's fastest-growing consumer brands through Consumer Fairs, Festivals, Sports Sponsoring, Pop-Up Stores and Special Projects.

Responsibilities

• - Own Festival Activations End-to-End: Independently plan and execute assigned festival projects, from initial concept and budgeting to production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex festivals with support from our Senior Brand Activation Manager.
• - Create Unforgettable Festival Experiences: Develop exciting activation concepts, sampling mechanics and creative brand moments that make HOLY stand out in a crowded festival environment. Turn ambitious ideas into realistic execution plans that engage festivalgoers, drive product trial and create lasting Brand Love.
• - Manage Partners, Production & Onsite Teams: Work directly with festival organizers, rights holders, agencies, production partners and external service providers. Coordinate infrastructure, logistics, staffing and promoter briefings, lead temporary onsite teams and ensure every activation meets HOLY's high quality standards – even when things get hectic.
• - Connect Teams & Drive Performance: Collaborate closely with Partnerships, Community and Content to turn festival activations into integrated brand experiences. Own assigned project budgets, track KPIs such as Trials, Reach, New Customers and Brand Love, and use visitor feedback and performance data to continuously improve future activations.
• - Help Shape the Future of HOLY Festivals: Proactively bring new ideas, identify opportunities and contribute to the development of our Festivals roadmap. Help build scalable activation concepts, playbooks and processes, share learnings across the team and support the rollout of successful formats in international markets.

About You

Experienced Festival & Event Manager: You bring hands‑on experience in festival management, live events, brand activation or experiential marketing – ideally having worked on large‑scale festival activations for consumer brands. You've already managed your own events or significant project workstreams from planning through onsite execution. Organized & Ownership-Driven: You're structured, reliable and comfortable coordinating complex productions, multiple suppliers, budgets and tight timelines. You take responsibility, think ahead and know when to involve others in more complex decisions. Creative Brand Enthusiast: You love creating memorable experiences and have a strong sense for what makes a brand stand out at festivals. You bring fresh ideas and know how to turn them into concepts that actually work onsite. Outstanding Communicator & Team Player: You're confident working with festival organizers, rights holders, agencies, promoters and internal teams. You communicate proactively, align different stakeholders and bring people together to make great things happen. Hands‑on & Stress-Resilient: You thrive in the fast‑paced world of festivals, stay calm when plans change and find pragmatic solutions under pressure. You're happy to roll up your sleeves, take responsibility onsite and make things happen. Commercially Minded & Eager to Grow: You understand that great festival activations should deliver measurable impact, not just look impressive. You're curious, proactive and excited to take on increasingly complex projects while helping HOLY continuously improve its festival presence.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:

• - A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
• - Huge impact: Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• - Awesome team: Join an awesome team of colleagues who are ambitious, funny, down‑to‑earth, and authentic. Get to know us and see for yourself!
• - Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over 2.5 million customers. Check out our reviews.io reviews or contact us for free samples.
• - Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• - Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
• - Competitive comp. + equity: Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• - How we support your growth : Flexible hours, €1,500 learning budget, Urban Sports Club membership, public transport subsidy, 28 vacation days, 30 work-from-abroad days, plus biannual 360° feedback tied to your compensation.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• - Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
• - Hiring Manager interview with Julian e: We will dive a bit deeper into your experience and details of the role.
• - Case study & on‑site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
• - Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
• - Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze , one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• - Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
• - Typically his process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to