Brand Building Manager

Brand Building Manager

As a Brand Building Manager for our client, you will play a crucial role in driving the company’s brand development and market presencein Germany.

Key Responsibilities

• Analyze local consumer and shopper behavior to identify barriers to trial and repeat purchase, and develop initiatives to address them.
• Ensure compliance with local market regulations, including product certifications, notifications, permits, labeling, and marketing claims.
• Apply consumer and market insights to strengthen brand positioning, communication, and go‑to‑market strategies.
• Monitor competitor activities and recommend timely competitive responses.
• Execute the annual brand plan in line with global brand strategy and local market needs.
• Own the execution of local brand activation initiatives, with full responsibility for BTL marketing campaigns from planning through implementation.
• Lead the development and execution of POS materials, in-store visibility initiatives, and shelf management activities to maximize brand presence at the point of sale.
• Support product localization, including labels, claims, launch planning, and promotional materials.
• Contribute to local pricing strategy, distribution guidelines, and mandatory assortment planning.
• Adapt marketing communications for the local market, ensuring compliance with local advertising regulations and responsible communication standards.
• Plan and execute ground‑level consumer and trade marketing activities, including store visits, sampling and tasting activations, and events.
• Track campaign KPIs, analyze performance data, prepare reports, and recommend optimization opportunities to improve marketing effectiveness and ROI.
• Manage brand budgets and monitor brand performance and promotional effectiveness.
• Partner closely with Sales, Distribution, Strategic Business Units, distributors, and external agencies to ensure effective market execution.
• Act as a brand ambassador, representing the company's brands internally and externally.

Qualifications

• Experience in brand building, brand development, or brand management within the FMCG industry.
• Strong understanding of the German consumer market, shopper behavior, and FMCG retail landscape.
• Experience developing and executing integrated brand and marketing plans across the full marketing mix.
• Strong analytical skills with the ability to translate consumer and market insights into effective brand strategies.
• Excellent communication, stakeholder management, and project management skills.
• Ability to manage multiple priorities and collaborate effectively with cross‑functional teams and external agencies.
• Native in German, fluent in English.