Brand Manager - UNO & Games

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

The purpose of this position is to support day-to-day commercial execution for the Games portfolio, ensuring events, partnerships, and activations are delivered effectively in market. The role focuses on high-quality execution, strong coordination with Sales and cross-functional teams, and proactive tracking and optimization of performance.

What Your Impact Will Be:

Campaign Execution & Activation

• Execute day-to-day delivery of key brand events (e.g.Uno Social Club), ensuring smooth and effective rollout.
• Execute PR partnerships and creator-led programs in line with defined plans and timelines.
• Coordinate localisation and rollout of global and regional plans across events, partnerships, and activations.
• Maintain high standards of execution across all consumer and retail touchpoints.
• Support local retail pitches in partnership with Sales and Trade Marketing, contributing to executional planning and materials.
• Partner with Sales teams to deliver retailer activation and customer-specific initiatives.
• Align execution of events, partnerships, and activations with retailer and channel priorities.

Performance Tracking & Optimization

• Track local performance across events, PR partnerships, creator programs, and retail activation.
• Analyse results and identify opportunities to optimise execution and improve outcomes.
• Proactively flag risks and implement timely adjustments to support performance.

Planning & Coordination

• Coordinate closely with cross-functional teams across Commercial, Sales, and Trade Marketing to ensure delivery of initiatives.
• Maintain alignment across teams on timelines, deliverables, and priorities.
• Raise local insights and trends related to competitive execution and retail dynamics to inform ongoing improvements.

Qualifications

What We’re Looking For:

• 3–5+ years of experience in commercial, brand, trade, or sales strategy roles.
• Fluency in German and English, both written and spoken.
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking with the ability to track and measure performance.
• Excellent cross-functional collaboration skills.
• Proactive problem-solving mindset.
• Strong attention to detail and organisational skills.

Additional Information

What We Offer:

• Gross annual salary range of EUR 68,720- EUR 85,900
• Bonus scheme: Participation in Mattel Incentive Plan (MIP)with the target of 7.5%of base salary, payout is determined by company and individual performance results
• Paid time off: 30 vacation days + 2 x 0,5 Mattel Days (company day off)
• Hybrid working set-up
• Commuting benefits: 70% reimbursement of public transport tickets or one-way travel allowance for EUR 0,13/km based on days worked on-site.
• Employee assistance program: Access to Modern Health, Headspace, and Maven
• Pension plan and saving scheme
• Toy discount
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to, and family care leave

Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience. This information is provided to enable informed and transparent consideration and negotiation of employment terms. If your profile is retained and we schedule an interview, we will share further details on Mattel GmbH’s total rewards package. Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We will not ask about your previous salary history.

How We Work:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.