Brand Manager Veuve Clicquot (m/w/d)

As Brand Manager for Veuve Clicquot in Germany, you steer brand strategy to drive sustainable growth and long-term equity while delivering short-term activations. You will align local programs with the global brand and collaborate across commercial, trade, and marketing teams. The role blends strategic planning with hands-on activation, measurement, and budget stewardship. You’ll shape the brand’s presence in the German market, balancing premium storytelling with tangible results.

• 30+ days vacation
• Employee discounts for own products
• E-Bike Leasing
• Fitness coverage
• Monthly meal allowance
• International development opportunities within LVMH

• Lead brand strategy and plans across ATL/BTL, tracking results and adjusting as needed
• Develop annual and three-year brand plans aligned with targets and global strategy
• Communicate brand strategies internally and influence commercial priorities
• Design research programs with Marketing Insight Manager when required
• Achieve sales and profit contribution
• Set objectives with On & Off-trade and plan channels/key accounts
• Collaborate with Private Sales and Customer Marketing on trade programs
• Own development, activation, and control of brand activations
• Collaborate with PR/Communication to define objectives and KPIs
• Brief and oversee media plans with agencies, set budgets, and evaluate results
• Evolve brand events and implement a strong digital plan with the Digital team
• Be the main contact for maison Veuve Clicquot
• Manage A&P budget with monthly reporting
• Regularly report brand performance and KPIs; coordinate with finance/controlling
• Work with customer service and logistics; monitor competitor activity in marketing mix

• Strong brand management experience with minimum 4 years
• Luxury industry experience; drinks industry a plus
• Fluent in German and English; French is a plus
• Business thinking with strong commercial skills
• Structured and methodological approach
• Pro-active leadership and relationship-building abilities
• Excellent communication and presentation skills; senior-level interaction
• Project management skills and solutions-oriented mindset
• Entrepreneurial mindset with creativity and innovation drive
• Ability to work well in a team and manage ambiguity
• Affinity to wines and spirits category

• Pro-active leadership
• Strong communication and presentation
• Team player and collaborative
• Brand planning and strategy
• Trade marketing and channel management
• Digital marketing coordination