Brand Marketing Specialist (m/w/d)

Über uns

Die Westfield Outdoor GmbH ist die europäische Niederlassung der HengFeng Group (China) und zählt zu den führenden Anbietern im Bereich Outdoor- und Freizeitmöbel. Wir entwickeln, produzieren und vertreiben innovative Produkte für Camping, Caravaning sowie Garten- und Freizeitgestaltung.

Ihre Aufgaben / Job Responsibilities

• Brand Visual Management: Responsible for the standardized management and updating of the own-brand VI system, ensuring all internal and external communication materials (brochures, websites, packaging, exhibition imagery, etc.) comply with brand visual identity standards and maintaining brand consistency.
• Marketing Strategy & Budget Management: Based on brand strategy and market trends, develop annual/quarterly marketing strategies and promotion plans, including market analysis (industry size, competitor dynamics, target audience insights), promotion channel mix, budget allocation, and effectiveness evaluation.
• Product Launch Support: Work closely with product development teams to obtain product selling points and technical specifications, create sales toolkits (PPT, samples, demo videos, etc.), drive efficient and timely new product launches, and collaboratively develop launch promotion plans.
• Promotion Activity Planning & Execution: Plan and execute online and offline promotion activities (digital advertising, social media, content marketing, PR events, etc.), continuously enhance TQC brand exposure, user awareness, and market influence, and monitor activity ROI for ongoing optimization.
• Exhibition & Customer Event Organization: Collaborate with the sales department to organize company-owned exhibitions and industry trade show participation, including booth design, customer invitations, on-site reception, and post-event follow-up, enhancing customer satisfaction and end-consumer experience.
• Cross-departmental Collaboration: Maintain smooth communication with sales, product, design, and external agencies to ensure marketing projects are delivered on time and to quality standards, and regularly report promotion effectiveness to management.

Ihr Profil / Qualifications

• Degree in Marketing, Advertising, Communications, Business Administration, or related field.
• At least 5 years of full-time experience in marketing promotion, brand management, or related fields, with experience independently managing brand promotion projects.
• Excellent data analysis skills, able to develop strategy recommendations based on market data and create measurable promotion plans.
• Outstanding communication, coordination, and project management skills, able to coordinate multiple resources to ensure on-time project delivery.
• Strong planning and execution skills, able to manage multiple parallel projects simultaneously, with high stress tolerance.
• Creative thinking, able to propose innovative promotion approaches and drive them to implementation.
• Business-level fluency in both German and English (C1 or above), able to independently draft marketing copy, planning proposals, and communicate with international teams.
• Preferred qualifications:A. Brand promotion experience in consumer goods, industrial products, or B2B/B2C industries.B. Successfully planned and executed integrated online-offline marketing campaigns.C. Familiar with digital marketing tools (e.g., Google Analytics, SEO/SEM, social media advertising).D. Familiar with EU market consumer habits and relevant advertising regulations.

Pluspunkte (nice-to-have)

Erfahrung Adobe Creative Suite (InDesign/Illustrator/Photoshop), Druckdaten/Produktion, WordPress.

Wir bieten

• Eine Schlüsselrolle mit viel Gestaltungsspielraum in einem internationalen Umfeld
• Kurze Entscheidungswege und direkte Zusammenarbeit mit Management, Vertrieb und Produktentwicklung
• Abwechslungsreiche Aufgaben zwischen Strategie und Umsetzung