Brand & Product Marketing Expert (f/m/d)

Overview

In Brand Marketing, we shape how Fielmann is perceived worldwide. Together with our teams across product, retail, e‑commerce and PR, as well as our international markets, we create campaigns that bring our brand to life and drive it forward consistently.

Responsibilities

• Translate the global brand strategy into campaign frameworks and scalable initiatives across markets.
• Coordinate the development and rollout of global campaigns across TV, digital, social, in‑store and experiential channels.
• Manage global campaign assets and support localization together with regional marketing teams.
• Ensure consistent brand messaging and visual identity across markets while enabling local adaptations.
• Collaborate closely with internal teams and external agencies to ensure strong brand alignment.
• Support regional teams in implementing global campaigns and share best practices across markets.
• Monitor brand health, campaign performance and competitive activity to derive actionable insights.
• Continuously improve brand marketing processes, frameworks and cross‑market collaboration.

Qualifications

• Hold a degree in Marketing, Communications, Business or a related field.
• Bring several years of experience in brand marketing, global marketing or communications.
• Have experience working on integrated campaigns across multiple markets and channels.
• Have strong project management skills and can coordinate multiple stakeholders and agencies.
• Be familiar with working in international or matrix organizations.
• Communicate fluently in English; German is a strong advantage.
• Have an analytical mindset and turn insights into concrete actions.
• Be structured, collaborative and proactive, with a strong sense of ownership.

Benefits

• Attractive salary, 13th salary with the option to convert it into additional time off.
• Annual budget of €1,080 for Fielmann products for you and your family.
• Employee shares, capital‑forming benefits and many additional perks.
• Flexible working hours and up to 60% remote work per month upon agreement with your team.
• Professional and personal development at the Fielmann Academy at Schloss Plön.
• A secure and future‑oriented work environment that combines innovation, growth and a strong team culture.