Business Development Manager – European Retail

In this role you will spearhead new business growth across Europe as a remote, autonomous Sales Manager for a consumer products business. You’ll target major retailers, open new accounts in greenfield markets, and build a profitable European portfolio that scales with the company’s growth strategy. The position offers substantial growth impact, direct exposure to leadership, and a performance-driven compensation structure. You will leverage AI-enabled tools and cross-functional collaboration to drive launches and profitability.

• Base salary ~60,000
• Uncapped performance bonus
• Remote working with autonomy
• 25 days’ annual leave
• Opportunity to build European portfolio from scratch
• Exposure to senior leadership and impact on expansion

• Identify and secure new business opportunities with major retailers across Europe
• Develop relationships with buyers and key commercial decision-makers
• Proactively prospect and open new retail accounts in greenfield markets
• Build and manage a profitable portfolio of European customers
• Negotiate commercial agreements, pricing and terms
• Identify opportunities for new product listings and range expansion
• Develop account strategies to maximise revenue, margin and long-term growth
• Take ownership of the commercial performance of your customer portfolio
• Analyse European markets and identify new growth opportunities
• Represent the business at customer meetings, industry events and trade exhibitions
• Work closely with internal teams to ensure successful product launches and customer delivery
• Maintain accurate forecasts, pipeline visibility and commercial reporting
• Embrace new technology and AI-enabled tools to improve prospecting, account development and commercial effectiveness

• Proven track record in new business development within European retail
• Strong experience selling products directly to major retailers
• Demonstrable ability to identify prospects, approach buyers and open new accounts
• Existing relationships with major European retailers, buying groups or retail decision-makers (advantageous)
• Hunter mentality with motivation to build business from the ground up
• Commercial awareness and accountability for revenue, margin, profitability
• Strong negotiation and relationship-management skills
• Entrepreneurial mindset and autonomous remote operation
• Open to technology-driven sales tools, including AI
• Fluency in English; additional European languages advantageous
• Willingness to travel regularly across Europe and sometimes to the UK

• Hunter mindset
• Entrepreneurial thinking
• Autonomy in remote settings
• AI-enabled sales tools
• Forecasting and pipeline reporting
• Market analysis and opportunity identification