Business Development Representative, (National Instrument Products)

In this role you drive opportunities for NI Test solutions by connecting with engineers and buyers, understanding their testing challenges, and qualifying leads for the regional sales teams. You will engage across R&D, manufacturing, and validation environments while collaborating with Sales, Marketing, and Product teams to deliver a consistent customer experience. This is a hands-on, growth-focused role within Farnell's NI Test Solutions initiative. Your impact is expanding the pipeline and accelerating revenue through proactive outreach and strong relationships.

• Flexible working hours
• 30 days vacation
• Company pension scheme
• Fitness allowance
• Job bike
• Commuting allowance

• Identify and qualify new business opportunities via outbound prospecting, inbound inquiries, campaigns, and partner referrals
• Engage with customers to understand testing, validation, and measurement challenges
• Introduce NI Test products, software, and system-level solutions to prospects
• Qualify opportunities based on needs, technical fit, budget, and timelines before handing over to sales
• Respond promptly to inquiries about NI Test products and applications
• Maintain regular follow-up to progress opportunities through the sales pipeline
• Collaborate with Sales, Marketing, Product teams, and NI partners for a consistent customer experience
• Accurately record interactions and opportunities in the CRM
• Contribute to regional pipeline growth and overall revenue objectives
• Support additional business development initiatives as required

• Bachelor's degree or equivalent experience
• Foundational understanding of NI Test and Measurement solutions
• Knowledge of sales processes, lead generation, prospecting, and qualification
• Strong communication and relationship-building skills
• Excellent organizational skills with attention to detail
• Ability to manage multiple priorities and work collaboratively
• Positive, self-motivated attitude and willingness to learn
• Good English and German communication skills

• customer-focused
• proactive
• collaborative
• NI Test and Measurement solutions
• CRM usage and sales forecasting
• lead generation and opportunity qualification