Business (Unit) Leader (gn) Bars - ESN Deutschland, remote

Start: Immediately | Level: Head of | Location: Hamburg, remote | Type: Full time (40h/week)

You own the build-up and scaling of our Bars business (Protein-, Muesli-, other Bars) within the ESN Brand.

Your mandate: turn the category into a high-velocity, innovation-driven growth engine —combining strong product-market fit, winning formats and best-in-class commercial execution across channels.

You operate with full business ownership : steering growth, profitability, assortment complexity and innovation speed as if you were already running your own business.

This role is located in the headquarter in Hamburg and offers a hybrid set up with around one time per month visits in the HQ.

Your mission

• You own the revenue, margin and growth trajectory of the Bars business and steer core KPIs such as velocity, repeat, margin and channel performance
• You define and drive a clear growth strategy with explicit trade-offs (e.g. hero SKUs vs. complexity) and translate it into focused execution
• You partner closely with leadership and finance on budgeting, forecasting and performance tracking
• You build and scale a winning bars portfolio across segments (e.g. protein, muesli) and drive end-to-end portfolio decisions (formats, flavors, pack sizes, pricing tiers)
• You define and evolve a clear line architecture, balance innovation speed with SKU discipline, and translate consumer, taste and usage insights into strong product bets
• You work closely with R&D, supply chain and procurement to ensure speed, scalability and operational excellence
• You define channel-specific strategies (DTC, Amazon, retail) and execute across pricing, promotion, assortment, activation and full-funnel marketing to win in high-frequency environments
• You lead a high-performing team and cross-functional setup, drive velocity and ROI through data-led decisions, reduce complexity, and create clarity through prioritization and resource allocation

Your experience & skills

• You bring 10+ years of experience across product marketing, category marketing, commercial roles or high-growth environments — ideally in FMCG, food, snacks or sports nutrition
• You have a proven track record of owning and scaling categories or product-based businesses with clear impact on revenue, margin and velocity
• You have a strong understanding of FMCG dynamics, especially in high-rotation categories such as snacks, bars or beverages
• You have experience managing product complexity (SKUs, formats, flavors) and driving clear portfolio decisions
• You understand how to translate product, pricing, promotion and channel decisions into sell-through and repeat
• You have experience operating across multiple European markets and understand retail and consumer differences
• You ideally bring a background in top-tier FMCG, high-performance D2C or e-commerce environments
• You are fluent in English; German is a strong plus

You’ll Thrive If You

• Think and act like a future GM — you take end-to-end ownership for business outcomes
• Operate with a strong bias for ownership, speed and accountability — as if you were running your own business
• Obsess over product-market fit, taste, and repeat purchase, not just launch success
• Make clear, commercially driven decisions, balancing growth, profitability and complexity
• Are energized by fast cycles and high SKU turnover
• Bring the commercial edge to cut underperforming SKUs and challenge value-destructive promotions
• Have a strong curiosity for the snacking / bars category and how it evolves across markets

Why This Role

• True end-to-end business ownership in one of the most dynamic FMCG categories
• Direct impact on growth, profitability and portfolio strategy
• High exposure to leadership and key decision-making
• A role designed as a stepping stone towards General Management

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• 28 days vacation/year
• and much more

Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table.